kropanchik

- Automated the creation and maintenance of assignments for Moscow residents in the City of Assignments project, interacting with more than 10 subordinate organizations. - Launched major projects, including Moscow Urban Forum (August-September 2023) and Readers' Marathon (from February 2024). - Successfully implemented monitoring and analysis systems that increased the efficiency of work by 30%.

- Placed the company in the top 3 Russian marketplaces and took a leading position in the categories of household goods. - Reduced the number of intermediaries when purchasing from China, optimized logistics and reduced delivery times by 40%. - Increased the company's turnover by 5 times and brought the net profit margin to 35%. - Created an autonomous business process, eliminating the need for constant control at every stage of the movement of goods.

I started working in the role of a Business Analyst in the Interfaces Communications department. My main focus was to improve customer engagement with the bank through digital channels and increase the effectiveness of marketing communications. Key achievements: Increased user engagement - developed and launched a number of interface solutions that significantly increased reach and conversion: Marketing Offers (banners) on the top 5 most visited screens on the mobile app and in 3 locations on the web version. Story feed on the top screens of the mobile and web app, synchronized across platforms. Notification repository available to users on both platforms. My contribution to the implementation: Developing technical specifications and assigning tasks to the development and design team. Collaborating with designers, developers, analysts and testers for a successful release. Analyzing user behavior and preparing data for A/B testing. Moving into product management After successfully implementing these solutions, became the owner of the communication channels I created. Key business results: Optimization of marketing processes - reduced Time to Market of advertising campaigns by 3 times, reduced the share of non-launched communications by 2 times, building a transparent campaign management process. Direct revenue growth - by testing various mechanics of personalized interaction with clients, the bank earned 50 million rubles for the last 3 months of my work. Core Competencies: Backlog prioritization and development team management. Deep system and business analysis of changes. Competitor research and implementation of best practices. Attracting products to advertise through my channels. Thus, my contribution to Tinkoff Business not only improved the user experience, but also led to significant growth in revenue, marketing efficiency and accelerated business processes.