krunal

Established and led the marketing team from inception, overseeing brand-building and full-funnel marketing channels, including performance, influencer, affiliate and retention marketing, ASO, SEO, PR, social media, offline activations, etc. Crafter brand, marketing, and GTM strategies and ensured their successful activations. Scaled Bowled.io app organically from 0 to 250K+ users with 6K+ DAU and 45K+ MAU and growth hacked engagement and retention. Built and managed partnerships with ecosystem players, 3rd party agencies, gaming studios, and investors across India, Singapore, the US, Hong Kong, China, the UK, Vietnam, etc. Established app and marketing measurement infra by setting up various tools to streamline data analytics and communicate with users. Built an online community of 30K+ users spanning 55+ countries and kickstarted a newsletter reaching 24k+ users.

Oversaw and directed multifaceted initiatives for a diverse portfolio of 15+ FMCG, Tech, and FinTech brands. Consulted Founders and CXOs for their brand, content, influencer and business strategies. Led and managed cross-functional teams of 4 to 12 members for various accounts and projects. Created and executed brand, content, influencer, advertising and GTM strategies for brands such as Nykaa, The Man Company, Muvin (Fintech), Finshots, Bombay Hemp Company, etc, for their campaigns, product and category launches. Spearheaded client servicing and business development, closing multiple high-ticket clients and projects, increasing the department ARR by more than 125%. Trained and mentored 10+ team members to develop their soft and hard skills.

Oversaw the analysis of over 250 fixed-income portfolios, each worth USD 1B+, providing critical insights to portfolio managers across the US and EMEA regions and influencing short and long-term investment decisions. Addressed performance and attribution-related challenges by collaborating with various global teams. Led a critical project focused on automating 5+ daily reports using Alteryx, saving the team 500+ hours annually. Youngest to receive the Star Performer of the Month award for work excellence. Trained 6+ team members on new processes and reports to strengthen team resiliency. Launched and led the fortnightly newsletter for the business vertical and contributed to improving the employee learning portal.