Growth Lead / Client Acquisition
Hello, I'm a highly motivated individual with a strong background in marketing and a deep understanding of the Ethereum ecosystem. For the past 2 years, I've been working relentlessly with Pillar Project Worldwide Limited, a company that specializes in web3 software products. During my tenure, I had the opportunity to work on various technical products, requiring extensive knowledge of the Ethereum ecosystem. My role primarily focused on marketing activities, where I took ownership and swiftly adapted to new trends in the space.
At PPWW, I held a range of responsibilities including:
- PPC Ad Campaigns: I managed end-to-end campaigns, including set up, creatives, budgeting, monitoring, optimization, A/B testing across platforms such as Google Ads, Apple Search Ads, Twitter Ads, and Ad Networks like Coinzilla, Bitmedia & DeBank. I provided detailed reports on campaign performance.
- App Store Optimization: I excelled in creating compelling copy with relevant keywords for store listing pages, conceptualizing design images and videos, conducting competitor research, conducting A/B tests on creatives, regularly updating listing info, and reporting on performance.
- Website Maintenance and Updates: I was responsible for maintaining and updating multiple websites, including full redesigns of etherspot.io and currently working on Pillar.fi. I ensured the websites were up-to-date, visually appealing, and user-friendly.
- Google Tag Manager and Analytics: I set up custom event tags using Google Tag Manager on all project domains, allowing for efficient monitoring of conversions. Additionally, I set up Google Analytics, monitored website traffic and user acquisition, and created custom reports for in-depth analysis.
- Content Creation: I produced engaging content such as blogs, press releases, and promo videos to effectively promote our products and initiatives. I conceived and executed successful campaigns, including leading a $36,000 airdrop with partners, Polygon & Paraswap, and organizing an exclusive NFT project mint and subsequent lottery. Moreover, I orchestrated a successful QR code scanning game at ETHBarcelona 2022.
- Landing Page Creation and Funnel Optimization: I designed and implemented custom landing pages tailored to specific ad campaigns, guiding users through the conversion funnel and maximizing results.
- Website Monitoring and Tools Management: I monitored website usage and employed various tools for analysis and reporting purposes. Additionally, I managed Google Search Console for multiple websites and implemented and managed website session recording tools.
- App Reviews and Agency Management: I handled app reviews and crafted appropriate responses to enhance user satisfaction. Furthermore, I managed an ad agency that provided valuable assistance to our team, ensuring effective collaboration and seamless execution.
- Design Team and Video Creator Management: I successfully managed a design team and video creators, overseeing their work, providing guidance, and ensuring high-quality output aligned with our brand vision.
Throughout my time at Pillar Project Worldwide Limited, I consistently demonstrated adaptability, strong analytical skills, and a proactive approach to problem-solving. I have a proven track record of achieving tangible results and driving successful marketing initiatives in the web3 space. I am now seeking new opportunities to leverage my expertise and contribute to the growth and success of a dynamic organization.
Experience: 4 years
Yearly salary: $80,000
Hourly rate: $30
Nationality: 🇿🇦 South Africa
Residency: 🇿🇦 South Africa
|2019 - 2021||Lead Strategist||The Soft Tiger (PTY) Ltd|
|2021 - 2023||Growth Lead||Pillar Project Worldwide Limited|