KyleStarZ

Growth Lead / Client Acquisition

Hello, I'm a highly motivated individual with a strong background in marketing and a deep understanding of the Ethereum ecosystem. For the past 2 years, I've been working relentlessly with Pillar Project Worldwide Limited, a project that specializes in web3 software products. During my tenure, I had the opportunity to work on various technical products, requiring extensive knowledge of the Ethereum ecosystem. My role primarily focused on marketing activities, where I took ownership and swiftly adapted to new trends in the space.



At PPWW, I held a range of responsibilities including:



  1. PPC Ad Campaigns: I managed end-to-end campaigns, including set up, creatives, budgeting, monitoring, optimization, A/B testing across platforms such as Google Ads, Apple Search Ads, Twitter Ads, and Ad Networks like Coinzilla, Bitmedia & DeBank. I provided detailed reports on campaign performance.
  2. App Store Optimization: I excelled in creating compelling copy with relevant keywords for store listing pages, conceptualizing design images and videos, conducting competitor research, conducting A/B tests on creatives, regularly updating listing info, and reporting on performance.
  3. Website Maintenance and Updates: I was responsible for maintaining and updating multiple websites, including full redesigns of etherspot.io and currently working on Pillar.fi. I ensured the websites were up-to-date, visually appealing, and user-friendly.
  4. Google Tag Manager and Analytics: I set up custom event tags using Google Tag Manager on all project domains, allowing for efficient monitoring of conversions. Additionally, I set up Google Analytics, monitored website traffic and user acquisition, and created custom reports for in-depth analysis.
  5. Content Creation: I produced engaging content such as blogs, press releases, and promo videos to effectively promote our products and initiatives. I conceived and executed successful campaigns, including leading a $36,000 airdrop with partners, Polygon & Paraswap, and organizing an exclusive NFT project mint and subsequent lottery. Moreover, I orchestrated a successful QR code scanning game at ETHBarcelona 2022.
  6. Landing Page Creation and Funnel Optimization: I designed and implemented custom landing pages tailored to specific ad campaigns, guiding users through the conversion funnel and maximizing results.
  7. Website Monitoring and Tools Management: I monitored website usage and employed various tools for analysis and reporting purposes. Additionally, I managed Google Search Console for multiple websites and implemented and managed website session recording tools.
  8. App Reviews and Agency Management: I handled app reviews and crafted appropriate responses to enhance user satisfaction. Furthermore, I managed an ad agency that provided valuable assistance to our team, ensuring effective collaboration and seamless execution.
  9. Design Team and Video Creator Management: I successfully managed a design team and video creators, overseeing their work, providing guidance, and ensuring high-quality output aligned with our brand vision.

Throughout my time at Pillar Project Worldwide Limited, I consistently demonstrated adaptability, strong analytical skills, and a proactive approach to problem-solving. I have a proven track record of achieving tangible results and driving successful marketing initiatives in the web3 space. I am now seeking new opportunities to leverage my expertise and contribute to the growth and success of a dynamic organization.



    




Experience: 4 years

Yearly salary: $60,000

Hourly rate: $50

Nationality: 🇿🇦 South Africa

Residency: 🇿🇦 South Africa

Experience:

Period Title Company
2019 - 2021 Lead Strategist The Soft Tiger (PTY) Ltd
2021 - 2023 Growth Lead Pillar Project Worldwide Limited

Skills:

ads
android
bitcoin
blockchain
brand-marketing
consulting
content-marketing
contracting
copywriting
data-science
digital-marketing
email-marketing
ethereum
evm
growth-hacker
growth-marketing
ios
marketing-analyst
marketing-communication
marketing-lead
marketing-specialist
marketing-strategist
mobile
nft
social-media
user acquisition
web3
wordpress
marketing
english