kyliechang
Marketing Coordinator
Data-driven marketer with 3+ years of experience scaling user acquisition and brand visibility for blockchain and fintech companies. Specialize in crafting high-impact growth strategies that blend performance marketing with community-led engagement.
Core Expertise:
- Web3 Growth: Drove 400% organic traffic growth for VirgoCX (FINTRAC-regulated exchange) through SEO, content marketing, and strategic partnerships.
- Community Building: Scaled TikTok, Twitter, Youtube and Reddit communities by leveraging viral Web3 trends and UGC strategies.
- Paid Acquisition: Slashed Google Ads CPA by 90% while boosting conversions for crypto products through targeted SEM/ASO campaigns.
- Regulatory-Native Marketing: Navigated compliance frameworks (AML/KYC) to create high-converting campaigns that align with global crypto regulations.
Fluent in Cantonese, Mandarin, and English—bridging Asian and North American crypto markets. Passionate about onboarding the next billion users to Web3 through education-first marketing.
Let’s connect and build the future of decentralized ecosystems
Experience: 3 years
Yearly salary: $66,000
Hourly rate: $35
Nationality: 🇭🇰 Hong Kong
Residency: 🇨🇦 Canada
Experience
Digital Account Strategist
Google (Via Teleperformance) 2023 - 2024
Led the management of 500+ GoogleAds accounts, driving a 50% increase in conversion rates by implementing data-driven strategies in Search Engine Marketing (SEM). Developed and sustained robust partnerships with advertisers by providing insightful, customized consultations and comprehensive performance reports, enhancing client satisfaction and retention. Executed key digital marketing initiatives, including advanced keyword research, competitive analysis, and SEO-optimized content creation, enhancing online visibility and engagement.
Marketing Intern, Marketing Channel Department, Game Group
NetEase (China’s Leading Internet Technology Company) 2021 - 2021
Assisted in executing strategic PR and content marketing initiatives to enhance Minecraft’s brand presence and engagement within the Chinese gaming community. Outreached and maintained relationships with media outlets and influencers, helping to drive positive press coverage for NetEase Game Group titles. Created and distributed press materials while monitoring media performance to optimize messaging and strengthen brand consistency.
Co-Founder/Manager
Inner Circle MediaAgency 2020 - 2021
Led the successful incubation of beauty influencers, driving a net income of 300K CNY. Designed and delivered comprehensive training programs covering content strategy, video production, brand collaborations, and business communication. Accelerated social media growth, achieving 84K+ followers and 324K+ likes on TikTok within one month for a single account. Established long-term advertising partnerships with leading brands, including L'Oréal. Built and optimized websites using Wix Studio, increasing organic traffic through strategic internal linking, intuitive navigation structures, and meticulous metadata optimization.
Skills
brand-marketing
content-marketing
digital-marketing
email-marketing
growth-marketing
marketing-analyst
seo
marketing
english
chinese-mandarin