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Worked directly with CZ, Co-CEO He Yi and C-suite on global marketing strategy, brand campaigns, and PR crisis management. Owned global growth across all channels: Twitter 2M → 10M; Instagram 300K → 3.7M; TikTok 0 → 1.5M. Led and managed a global team of 6 across APAC, EMEA & LATAM; built and deployed global brand guidelines and playbooks. Founding team member of Binance's French office; drove BD and partnership activations across Europe and organised industry-leading and viral events.

Led growth and digital marketing for a top-3 global exchange; scaled global audience to 250K+ with 200% increase in impressions. Developed and executed multi-channel campaigns integrating product launches, partnerships, and community activations.

Broad foundation across fintech, luxury hospitality, global beauty (YSL Beauté), and consumer tech (CASETiFY, now $1B+ valuation) — marketing, content, CRM, and brand campaigns across HK and global markets.