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• Own global social media and marketing, including the NASDAQ-xStocks partnership. • Sole Chinese-speaking hire on the global team; owned Greater China market entry end-to-end alongside global responsibilities. • Drove Chinese community growth from 0 to 20K+ in one week through targeted KOL partnerships — outperforming Binance's Chinese New Year campaign. • Owns BD pipeline, ecosystem partnerships, and go-to-market execution across tokenised equities and digital assets globally. • Acts as strategic bridge between Western product and leadership teams and Chinese-speaking markets.

• Reported directly to and collaborated with Co-Founders CZ (Changpeng Zhao) and He Yi on global communication strategy, brand positioning, and PR crisis management. • Led a global team of 6 across multiple time zones, managing 24/7 operations across all major social channels for the world's largest crypto exchange. • Drove exceptional global audience growth: Twitter 2M → 10M; Instagram 300K → 3.7M; TikTok 0 → 1.5M. • Founding team member of Binance's French office — co-led the Paris office launch and organised several industry-leading events across Europe. • Designed and rolled out global social media operations guidelines; trained and onboarded regional teams across APAC, EMEA, and LATAM.

• Led growth and digital marketing for a top-3 global exchange; scaled global audience to 250K+ with 200% increase in impressions. • Developed and executed multi-channel campaigns integrating product launches, partnerships, and community activations.