labakasurahh

Paid Media Manager

I’m Lamar Rice, a digital marketing expert with over 5 years of experience in optimizing paid media campaigns across platforms like Google Ads, Bing, and social media. I’m passionate about emerging technologies and am focused on leveraging Web3 tools to help brands enhance their digital presence and engage with decentralized communities. My expertise spans growth strategies, ROI optimization, and brand building in both traditional and decentralized ecosystems. 



Experience: 5 years

Yearly salary: $74,000

Hourly rate: $35

Nationality: 🇺🇸 United States

Residency: 🇺🇸 United States


Experience

Search Marketing Specialist
Cointelegraph
2020 - 2025
• Spearheaded PPC campaigns across Google Ads, focusing on high-impact strategies to increase brand visibility and drive qualified traffic. • Conducted thorough keyword research and competitive analysis, identifying growth opportunities to optimize campaign targeting and improve ROI. • Developed and tested ad creatives, landing pages, and campaign strategies, refining them for higher conversions and more efficient use of ad spend. • Managed multiple campaigns, leveraging data analytics tools to track KPIs, generate performance reports, and adjust bidding strategies in real-time. • Continuously optimized campaigns by adjusting audience targeting and bid strategies, staying up to date with platform updates to maintain competitiveness. • Collaborated with cross-functional teams to ensure cohesive marketing efforts, aligning PPC initiatives with broader business objectives and compliance requirements.
IT Support
Crefco
2019 - 2019
• Provided hands-on technical support for system installations, upgrades, and troubleshooting, ensuring smooth operation of computer peripherals, printers, and networks. • Managed IT documentation and support ticket systems (Zendesk) to streamline processes, maintaining accurate records for future reference and problem-solving. • Assisted senior technicians with system backups, hardware diagnostics, and equipment checks, ensuring compliance with company standards and operational efficiency.

Skills

ads
brand-marketing
content-marketing
digital-marketing
email-marketing
growth-marketing
influencer-marketing
marketing
english