laoyun

Merchant Operations Specialist Jun 2024 – Dec 2024 | Shanghai, China Responsibilities: Managed the operational onboarding and lifecycle management of 200–300 new merchants on the Douyin platform every month, offering comprehensive guidance from 0 to 1. Developed and executed personalized growth strategies to drive rapid business performance. Led marketing activities such as livestream studio setup, traffic boosting, influencer collaborations, and bestselling product launches. Conducted deep analysis of merchants’ daily performance data—including sales, traffic, and user behavior—to optimize operational processes and improve ROI. Served over 1,300 merchants in total, accelerating GMV growth and scaling strategic execution. Later transitioned to focus on private domain (CRM) user retention, helping merchants improve customer loyalty and repeat purchase through minimal but effective operational tactics. Achievements: Drove average monthly verified GMV of ~¥30,000 per merchant, with peak single-merchant GMV exceeding ¥850,000. Enabled industry-leading results, including product repurchase rates of up to 75% and share rates of 15%, positioning merchants in the top tier of their category. Awards: Awarded "Top Newcomer Trainer", selected as the sole recipient from the new hire cohort. Received ByteDance’s highest honor: "Creative Life Award", granted to the Top 3 performers each quarter from a 400-person team. 2024.06-2024.12 字节跳动 商家运营 ·工作内容：每月负责200-300位新入驻抖音平台商家的运营管理，为商家提供从0到1的全面运营指导。帮助商家制定个性化的运营策略，实现短期内的业绩增长。 主导并执行各类营销活动，如直播间搭建、线上推流、达人最合、爆款商品上架等。 通过分析商家日常运营数据，优化商家运营流程，推动商家在平台上GMV增长。通过对销售数据、流量数据、用户行为数据的深入分析，帮助商家提升ROI。共服务超过1300家商户 之后负责私域用户维护留存，主要负责商家客户的留存和复购，积极搭建社群矩阵，帮助商家实现最小运营动作创造最高的性价比。 ·取得成绩：商家月均核销GMV在3万左右，最高成交GMV超过85W。推动商家业绩不断创新高。 业绩达成：最高帮助商家商品回购率达到75%，分享率达到15%,创造行业第一梯队。 • 获得荣誉：获得【培训新人王】新人仅取一位。获得公司最高荣誉【创享生活家】，该 奖项获得规则为近四百人团队取每季度综合目标前TOP3。

Event Operations Lead Aug 2023 – Mar 2024 | ChengDu, China Project Background: Developed a rooftop bar offering panoramic city views and a unique entertainment experience. The early stage focused on rapid market validation and brand influence building. Responsibilities & Achievements: Event Planning & Execution: Led a 20-member team to design and execute over 100 creative events, including celebrity music nights, stand-up comedy shows, singles mixers, anime expos, and rooftop markets, attracting 5,000+ attendees in total. Partnership Development: Built strategic partnerships with 30+ well-known communities and clubs, such as 社群之都 (Community Capital), 五有青年 (Wuyou Youth), and Oh My House, driving brand collaboration across diverse user groups. Business Growth: Achieved a 20% return on investment within a short timeframe; successfully exited the project after stable operations were established. Project Management & Exit: As the core project lead, oversaw end-to-end operations, including market research, event strategy, financial planning, and operational optimization. Delivered strong performance outcomes and secured a profitable exit for the company. 2023.08-2024.03 天台露营餐酒吧 活动运营主管 ·背景：高空景观，为用户提供独特的娱乐体验。项目初期需要快速验证市场需求并建立品牌影响力。 ·活动策划与执行：带领20人团队策划并组织总计超过100场创意活动，包括明星歌友会、脱口秀、单身聚会、漫展、天台市集等，总参与人数超过5000人。 ·合作拓展：与国内外30多家知名社群与俱乐部建立合作关系，包括社群之都、五有青年、Ohmyhouse俱乐部等，促进了品牌与多元社群的深度合作。 ·项目收益：成功推动项目在短期内达成20%的收益率，并在稳定运营后顺利退出。 ·项目管理与退出:作为创业项目负责人，亲自参与并管理项目的各个环节，项目在经过多轮流程优化后达成了预定的业绩目标成功退出，并为公司带来了可观的收益。

Project Launch & Management: Co-founded a 120㎡ immersive roleplay venue with two partners, investing ¥300,000. Took full responsibility for site selection, store setup, renovations, and marketing. Achieved profitability within the first four months of operations. Team & HR Management: Recruited, trained, and managed a team of over 60 staff members, maintaining a turnover rate under 20%, ensuring long-term team efficiency and operational stability. Event Planning & Execution: Planned and organized 30+ offline social events, including escape room games, music parties, and cross-industry collaborations with running clubs and entertainment groups. Total participation exceeded several thousand people. Financial Performance: Achieved an average monthly revenue of ¥190,000 and monthly profits over ¥60,000, with per-session net profit exceeding ¥500. Successfully operated the business to profitability, with cumulative net profits approaching ¥1 million. 2020.5-2021.11 剧本杀 创始人 ·项目启动与管理：从零开始创立剧本杀项目，成功开设一家120平米的店铺，与两 位合伙人共同投资30万元，全面负责项目启动、选址、装修及市场推广。开店前四 个月即实现盈利。 ·人事管理：招聘、培训并管理60余人的团队，员工流动率控制在20%以下，确保 团队高效运作和持续发展。 ·活动策划与执行：策划并组织多场线下社群活动，包括密室逃脱、音乐会、超跑俱乐 部等异业合作，共组织超过30场活动，总参与人数超过人。 ·财务管理：营业期间月均营业收入达19万元，利润超过6万元，单平利润达500 余元，成功实现盈利，累计盈利近百万元。