lauraaleks
Head Of Marketing / Growth Marketing Lead
Web3 marketing leader with 9+ years of experience across crypto, gaming, fintech, and brand growth. Over the past 4+ years, I’ve focused on scaling Web3 ecosystems through growth marketing, community building, NFT launches, token campaigns, KOL activations, and strategic partnerships.
Most recently, I led marketing as CMO for a Web3 gaming ecosystem, managing GTM strategy, NFT sales, token visibility, and multi-channel growth across X, Discord, Telegram, Zealy, YouTube, Instagram, and TikTok. Helped scale the community to 500K+ users while working closely with partners including Immutable, BNB Chain, DAO Maker, SIDUS Heroes, and ChainGPT.
Experienced in building narratives and growth strategies in highly competitive market conditions, with strong focus on user acquisition, retention, engagement loops, community sentiment, and ecosystem expansion.
Currently looking for remote opportunities in Web3, crypto, gaming, growth, partnerships, or brand marketing — especially projects focused on strong communities, product storytelling, and long-term ecosystem growth.
Most recently, I led marketing as CMO for a Web3 gaming ecosystem, managing GTM strategy, NFT sales, token visibility, and multi-channel growth across X, Discord, Telegram, Zealy, YouTube, Instagram, and TikTok. Helped scale the community to 500K+ users while working closely with partners including Immutable, BNB Chain, DAO Maker, SIDUS Heroes, and ChainGPT.
Experienced in building narratives and growth strategies in highly competitive market conditions, with strong focus on user acquisition, retention, engagement loops, community sentiment, and ecosystem expansion.
Currently looking for remote opportunities in Web3, crypto, gaming, growth, partnerships, or brand marketing — especially projects focused on strong communities, product storytelling, and long-term ecosystem growth.
Experience: 9 years
Yearly salary: $70,000
Hourly rate: $50
Nationality: 🇱🇹 Lithuania
Residency: 🇹🇭 Thailand
Experience
CMO
Game masterminds 2021 - 2026
• Led full-stack marketing and growth strategy for a Web3 gaming ecosystem, driving user acquisition, retention, token visibility, and community expansion • Executed go-to-market campaigns for NFT sales, token ecosystem initiatives, and major game launches across Web2(Epic games) and Web3 channels • Managed multi-channel growth across X, Discord, Telegram, Zealy, YouTube, Instagram, TikTok, and Web3-native communities • Scaled the project’s social and community presence to 500K+ users through KOL activations, community campaigns, ambassador programs, and strategic partnerships • Worked closely with ecosystem partners including Immutable, BNB Chain, DAO Maker, SIDUS Heroes, ChainGPT and many others on cross-marketing campaigns, activations, and community growth initiatives • Led exchange and KOL collaboration campaigns focused on token awareness, engagement, and ecosystem expansion • Managed whitelist campaigns, NFT mint strategy, community incentive loops, and Web3 engagement mechanics designed to maximize participation and retention • Oversaw branding, narrative positioning, and GTM execution during volatile market conditions while maintaining strong community sentiment and engagement • Collaborated directly with product, game economy, and leadership teams to align marketing with roadmap milestones, token utility, and player lifecycle goals • Managed and mentored an international marketing team, freelancers, creators, moderators, and ecosystem contributors across multiple time zones
Skills
brand-marketing
community-manager
content-marketing
crypto
gaming
growth-marketing
partnership
product-marketing
social-media
user acquisition
marketing
english