lauram
Marketing Manager
I’m a Web3 content strategist and storyteller with 15+ years across SaaS, blockchain, and emerging tech. At Seedify, I’ve led content and PR for 100+ project launches, scripted YouTube shows with 230K+ views, and published 80+ ecosystem pieces. Before that, I managed C-level client portfolios at Gartner. I specialize in turning complex tech, from AI agents to Bitcoin rollups,  into narratives that drive community growth and adoption.
Im looking for remote Web3 postions in Sales and Marketing
Experience: 4 years
Yearly salary: $70,000
Hourly rate: $40
Nationality: 🇿🇦 South Africa
Residency: 🇿🇦 South Africa
Experience
Content Manager
Seedify (Web3 Projects Incubator and Launchpad) 2022 - 2025
 Lead content and PR strategy for one of the most active launchpads in Web3, shaping narratives that position Seedify and its partner projects across Medium, X (Twitter), YouTube, and global media outlets. ● Host and script Seedify’s original YouTube series, Unboxing the Game and Unpacking the Project, featuring project founders and industry leaders (top episode: 230K+ views). ● Conduct in-depth research on Web3, AI, and blockchain trends to produce insight-driven articles, community updates, and market recaps. ● Provide strategic marketing and positioning advice to projects preparing for launch, including content audits, messaging feedback, and go-to-market recommendations. ● Collaborate with copywriters, designers, and video editors to plan and deliver consistent, high-impact multimedia content. ● Build and nurture relationships with KOLs, influencers, and partners in LATAM and the USA to boost campaign reach and engagement. ● Support Seedify Academy through educational initiatives that help community members understand ecosystems, token utilities, and market narratives. ● Partner with cross-functional teams on content strategy, PR distribution, and performance reviews to align communication goals with overall marketing objectives. Key Achievements: ✔️Launched two shows on Seedify's YouTube channel: "Unboxing the Game" and "Unpacking the Project. ✔️ Established Seedify Academy, featuring articles and video tutorials on $SFUND and $SNFTS, Staking, Farming, and IDO participation on Seedify's YouTube channel.. ✔️ Contributed to 8+ consecutive months of Medium audience growth, adding 4K+ new monthly readers. ✔️ Published over 80+ educational and campaign-driven articles across Web3 media. ✔️ Promoted within four months for demonstrated initiative and impact. Please refer to my personal website to view samples of my work and published content.
 Customer Success Manager
Skynamo 2020 - 2022
 Managed and retained a portfolio of customers, fostering strong relationships that promoted loyalty and revenue growth. ● Accountable for onboarding new clients, acting as the main point of contact through handover, setup, and implementation. ● Understood business objectives to ensure alignment with Skynamo’s technology and value delivery. ● Developed tailored sales and retention strategies for each client. ● Advised on training and best practices to drive adoption and product use. ● Conducted quarterly business reviews to ensure customers achieved measurable ROI. ● Provided feedback to Development on product functionality and future roadmap enhancements. ● Identified growth opportunities and expansion use cases within existing customer bases. ● Supported marketing with testimonials and case study development. Key Achievements: Key Achievements: ✔️ Developed Skynamo’s retention strategy, used company-wide (within the first month of joining). ✔️ Elected by peers and managers as CSM Chapter Lead.
 Account Manager
Gartner 2011 - 2020
 Managed and developed relationships with C-level executives to deliver enterprise-wide strategies that maximize value. ● Conducted client meetings to identify business needs and design strategic plans aligned with Gartner’s solutions. ● Oversaw renewals, contract negotiations, and upsells, ensuring consistent revenue growth. ● Delivered thought-leadership preparation and positioning sessions for Solution Providers at Gartner’s annual Symposium events. ● Provided regional business development guidance, collaborating across teams to tailor solutions to local market needs. ● Managed research requests and inquiries, ensuring client satisfaction and value delivery. Key Achievements: ✔️ Represented Gartner Africa at global Symposia in Orlando, Barcelona, Gold Coast, and Dubai. ✔️ Achieved consistent year-on-year sales and renewal quota overachievement (2012–2019). ✔️ Qualified for the Winners Circle in 2018 (Miami) and 2019 (Rome). ✔️ Recognized multiple times as a Top Performer in Sales.
 Skills
business-development
 content-marketing
 content-writer
 copywriting
 digital-marketing
 marketing-communication
 partnership
 sales
 marketing
 english