LauraTrythall

As the Social Media Esports Lead at BFBS, I oversee all esports-related social media, content and marketing campaigns. This entails collaborating closely with the creative and marketing teams, as well as developing and putting into action a social media strategy and social plan for esports. I regularly attend esports and gaming events to gather content, such as Insomnia 69 just last month.

I have been the esports lead for over a year, so I'm accustomed to the challenges that the position can present and am able to effectively overcome them. My manager has expressed interest in promoting me to Senior Social Media Manager, demonstrating her confidence in my skills; however, I am hoping to make an industry change into the gaming field to combine my interests with my current skill set.

I also have a huge passion for crypto and NFTs in my personal life, having designed, marketed and launched my own NFT last year. I am well versed in the crypto space and have an indepth understanding of the community. 

In my current role, alongside the other social media managers, I am in charge of generating, creating and posting content for smaller campaigns on Facebook, Instagram, Twitter and TikTok. I am also accustomed to collaborating with multiple other teams to execute large-scale projects and successfully address the needs of the creative, marketing, and communication departments, among others. I have no trouble taking direction from other teams and working with their data or instructions to create engaging content, as well as working independently. 

I have over 4 years of experience in social media, marketing, and design-related roles; while the duration of my experience may be less compared to other applicants, my ambition is what sets me apart. I take pride in how quickly I pick up new skills, alongside regularly building on current strengths by taking courses to improve my knowledge. This allows me to take on new challenges while staying up to date with the latest trends.