lawalmuiz777

As a digital marketer at Amazon, I take a strategic and data-driven approach to optimizing our brand's online presence. My responsibilities include developing and executing multi-channel marketing campaigns that span across paid search, display ads, social media, and email marketing. I leverage Amazon's advertising platforms such as Sponsored Products and Sponsored Brands to increase product visibility and drive sales. A key part of my role is SEO and content optimization, where I ensure our products rank highly in both Amazon search and external search engines. Additionally, I closely monitor performance metrics, using tools like Amazon Brand Analytics and Google Analytics to track KPIs, optimize campaigns, and ensure high ROI. I also conduct A/B testing and work on Conversion Rate Optimization (CRO), ensuring that every aspect of our digital campaigns—from product pages to ad creatives—delivers maximum conversions. Beyond customer acquisition, I focus on retention strategies by developing targeted email campaigns, personalizing product recommendations, and creating remarketing initiatives. Collaboration is essential, so I work closely with internal teams such as sales, product management, and design to align our efforts with Amazon's broader business goals. I stay up-to-date with the latest digital trends and constantly analyze competitors to keep our strategies competitive and effective.