leasha

As a passionate leader in the Web3 ecosystem, I specialize in the marketing and tokenization of real-world assets, leveraging over 18 months of hands-on experience in blockchain-driven innovation. My journey spans multiple continents and industries, where I’ve collaborated with diverse teams to deliver integrated marketing strategies that drive growth and adoption in fast-evolving digital markets.

Adaptability and collaboration are at the core of my leadership style. I thrive in multicultural, remote environments, seamlessly connecting teams across Cyprus, the UK, UAE, USA, Switzerland, South Africa, Singapore, and India. My approach fosters open communication, mutual respect, and a culture of continuous learning.

Driven by a deep passion for technology, I constantly seek out the latest advancements in blockchain, tokenization, and marketing. Whether developing new go-to-market strategies or leading cross-functional teams, I am committed to exceeding expectations and delivering measurable results.

With a versatile background that includes e-commerce, retail, media, and broadcasting, I bring a holistic perspective to every project. My leadership experience spans senior commercial roles, sales, and contract negotiation, underpinned by a strong analytical mindset and a proven ability to build effective relationships across sectors. I am dedicated to pushing boundaries and creating value in today’s rapidly changing business landscape.