leifbcreative

Owned content strategy for blockchain infrastructure platform positioning as the network for DePIN, AI, and RWAs (Real-World Assets). Created technical blogs, video scripts, and social content, translating complex concepts for developers, investors, and 100K+ community members. ● Built AI-enhanced content workflows at IoTeX in early 2023, integrating ChatGPT within 90 days of public launch when most companies remained skeptical—developed prompt engineering techniques and systematic processes that accelerated research and drafting while maintaining brand voice, establishing practices that became industry standard in 2024 ● Wrote and produced ioTeachable video series explaining Web3 concepts like Account Abstraction (ERC-4337) in under 3 minutes—served as on-camera host, scriptwriter, and director. Covered major events, including R3al World at ETHDenver (1000+ attendees, 24 investor pitches), producing timely recaps that reinforced community engagement ● Managed content calendar across platforms while collaborating with engineering, marketing, and community teams to ensure technical accuracy

● Developed editorial strategy and brand voice guidelines for DeFi protocol on Solana, creating templates for consistent community communication ● Humanized technical documentation and social content, translating complex DeFi mechanics into clear narratives

Led cross-functional coordination between content, design, and marketing teams during testnet launch. Managed 40+ deliverables across an 8-week sprint. ● Developed and executed #StartDoinGud social media campaign for platform launch (136 likes, 42 retweets), writing ghostwritten copy that balanced technical credibility with values-driven messaging ● Wrote thought leadership blog 'Digital Public Goods: A Humanity-First Approach to a Sustainable Planet' that synthesized economic theory with Web3 mechanisms to position DoinGud as a serious protocol (on Polygon) in the social impact space ● Co-hosted podcast series interviewing NFT artists and platform builders, driving early awareness and user acquisition ● Established editorial standards and quality control workflows for blog and social content

● Created communication strategy and messaging framework ahead of the company's strategic pivot to a VC-backed NFT marketplace (PolyientX) on Avalanche ● Designed infographics, web UI/UX mockups, and visual concepts that helped stakeholders visualize new product direction

● Led network security audits for 50+ enterprise clients, producing comprehensive technical reports that translated complex security issues into actionable remediation strategies ● Managed knowledge transfer and client onboarding during acquisition, serving as the technical escalation point for engineers ● Built documentation and communication processes that kept distributed teams aligned during a year-long company integration