leigagit
Dynamic Marketing And Sustainability Professional
Dynamic marketing and sustainability professional with a Bachelor’s in Marketing and an ongoing Master’s in Business Administration. Specialized in digital marketing, omnichannel strategies, and sustainable project leadership. Proficient in data-driven marketing, live streaming operations, blockchain applications, and consumer behavior analysis, leveraging tools like Google Analytics, Adobe Creative Suite, and SPSS to drive engagement and business impact.
Experience: No experience
Yearly salary: $12,000
Hourly rate: $10
Nationality: 🇭🇰 Hong Kong
Residency: 🇨🇳 China
Experience
Operations Manager
Leyi (Jiangmen) E-commerce Co., Ltd 2023 - 2024
Founded and managed an e-commerce startup focused on photography services, overseeing business planning, market research, and digital strategy development. Designed and implemented initial marketing campaigns using Adobe Photoshop and Illustrator, establishing brand presence across social media platforms. Developed skills in project management, budgeting, and strategic decision-making, laying the foundation for future business operations.
Social Media Specialist
Guangzhou Shengyayi E-commerce Co., Ltd 2021 - 2023
Managed end-to-end live streaming operations, including studio setup, product selection, script development, and post-stream analysis using FeiGua Data, increasing viewer engagement by 15%. Produced and edited short-form video content for WeChat and Douyin using Adobe Premiere and Photoshop, driving a 20% increase in traffic to e-commerce channels. Collaborated with a team of 4 to optimize live streaming scripts and strategies, improving audience retention and product sales conversions.
Skills
business-development
english