leocao0819

Strategic Finance Professional

A hybrid-finance strategist architecting the bridge between traditional capital markets and decentralized ecosystems. With a proven track record in structured finance at GF Securities (executing ¥26.5B+ in bond issuances) and pioneering innovative asset-backed models at Ke Holdings (building a financing program to a ¥5B scale), I specialize in designing economic structures that unlock new value.

At KE Holdings, I didn't just analyze data; I shipped products: launching a novel trust securitization from 0 to 1, lowering financing costs by 180 bps, and securing capital from 12+ institutional investors. I thrive on transforming complex market trends into actionable growth strategies, directly resulting in a 25% revenue lift through data-driven monetization.

I am now seeking to leverage my unique "TradFi + Strategy" skill set to drive institutional adoption in Web3. My expertise is ideally suited for roles in:

  • Business Development & Strategy (focusing on institutional partnerships for exchanges/RWA protocols)
  • Growth & Operations (scaling user bases and optimizing economic models)
  • VC Investing (conducting deep diligence on DeFi, Infra, and RWA sectors)
  • Real-World Asset (RWA) Tokenization (designing and launching compliant on-chain products)

I am passionate about building the next generation of financial infrastructure and am seeking a forward-thinking team where I can contribute to meaningful, large-scale impact.



Experience: 4 years

Yearly salary: $100,000

Hourly rate: $100

Nationality: 🇨🇳 China

Residency: 🇨🇳 China


Experience

Business Analyst, Strategic & Commercial Analysis Center
Ke Holdings Inc.
2023 - 2025
Pioneered & Scaled a Novel Financed Asset Class Architected and led the end-to-end launch of the "Mei Zu" asset-backed financing program, the first of its kind within the division, achieving ¥500M in initial issuance and scaling to a ¥5B annual run-rate. Engineered a dual-recourse trust structure ("renovation receivables + rent withholding"), a pioneering model in China's residential rental sector, reducing the overall cost of capital by 180 bps compared to alternative financing methods. Directed cross-functional due diligence with intermediaries (trusts, rating agencies, law firms) to ensure regulatory compliance and successful onboarding of institutional capital. Institutional Capital Allocation & Investor Relations Cultivated and managed relationships with 12+ institutional investors (including CMBI Wealth Management, CMB Wealth Management, and Hana Asset Management), pitching asset quality and structuring tailored cash flow models to secure funding. Designed and negotiated tiered investment tranches (senior/subordinated) to align risk-return profiles with diverse investor appetites, successfully closing the capital loop for business operations. Data-Driven Monetization & Ecosystem Growth Strategy Leveraged SQL, Tableau, and market analytics to identify trends, producing actionable intelligence that informed platform strategy and product development for top-tier clients (e.g., Vanke, Longfor). Developed and implemented data-powered operational strategies for key accounts, optimizing sales funnels and investment decision-making. This drove a 5% increase in lead-to-deal conversion and generated ¥23.5M (+25% YoY) in incremental platform revenue. Real Asset Fund Structuring & Financial Modeling Designed the financial architecture for "Acquire-to-REIT" hotel and apartment acquisition funds, performing intricate IRR, cash flow, and fund return analyses to identify optimal project models, resulting in an 8% projected revenue uplift. Developed and executed asset management strategies across pre-sale, ramp-up, and stable phases, maintaining portfolio occupancy rates above 92%.
Deputy Director of Marketing
Fengyue Technology
2022 - 2023
Led a team to secure ¥14M in government and enterprise contracts across Southwest China for communication and broadcast equipment, by leveraging deep policy analysis and cultivating high-level stakeholder relationships. Managed the full project lifecycle from bid proposal to final acceptance and payment collection, coordinating field operations, multi-departmental integration testing, and client delivery.
Senior Analyst, Investment Banking Department
GF Securities
2021 - 2022
Deal Execution & Financial Structuring: Executed and successfully closed 5+ bond issuances totaling ¥26.5B+, including landmark deals such as: A ¥10B perpetual corporate bond for Chengdu Xingcheng (largest size and lowest coupon in Sichuan for its period). A ¥4.5B enterprise bond for Chengdu CETC (record-low interest rate in Sichuan's history). Client & Stakeholder Management: Coordinated issuers, rating agencies, legal counsel, and internal teams (DCM, sales) to manage deal flow, conduct roadshows, and ensure timely execution. Built and maintained a proprietary database for issuers and bids. Regulatory & Market Analysis: Conducted in-depth research on bond policies and structures, developing a robust framework for analyzing issuance conditions and market opportunities.

Skills

business-development
communication
finance
marketing-strategist
strategy
english
chinese-mandarin