leolaurenza

I'm a member of a community of creative professionals based in our design studio and 6500 sq ft art gallery. I served for two years as a General Administrator, providing holistic services to clients, project management, and venue coordination. Goals: - Manager, treasurer, accounting, legal affairs, and administration for multiple simultaneous projects across a variety of fields such as architecture, design and modeling, arts & crafts, programming, marketing, and others, as well as the management of physical space. - Event organization and management of cultural events, from conception to execution. Proposals and budgeting, logistics, including interactions with clients, suppliers, and potential sponsors. Achievements: - We acquired, renovated, and repurposed an old factory in one of the prime locations in Palermo, Buenos Aires. The space is the venue for numerous high-profile events, while also housing our studio. - We successfully executed large-projects with top-tier brands and companies such as Google, Netflix, Mercado Libre, Hermes, TikTok, and many others, with 7 figures revenues. - We remain loyal to the cooperative structure. A unique organizational scheme for the execution of everything from costs and profits to responsibilities and the use of common elements. Keeping the doors open throughout the pandemic was a noteworthy accomplishment.

Led a team of 3 data scientists focused on providing insights services both internally and for clients. Goals: - Internal: Maximize data collection from 1st/3rd party websites and app visitors using cookies and SDKs to expand our 1st party data audience. Generate actionable data by creating usable ad targeting audiences through enrichment and segmentation to reduce costs and improve CTRs. - B2B: Provide business analytics services to brands to analyze their business impact across the US Hispanic market. Combining our online data with offline sources such as US Census and other demographic data to refine premium targeting segments. Achievements: - Built a unique 1st party data audience of 45M unique devices by combining online and offline data sources. Focused on US Hispanics. - #1 Largest Hispanic digital reach certification by ComScore Media Metrix across all levels of acculturation. - Developed a portfolio of 200+ actionable data segments, resulting in increased monetization opportunities and reduced ad operations costs. Generated over $150k with B2B analytic services.

Started as a junior analyst and progressed to lead a three person cross discipline team providing internal insights. Goals: - Managing the analysis of 50+ O&O websites and 400+ social profiles across our digital properties, including media news, radio streaming, and social influencers. - Interpret data and provide actionable insights from analysis to inform business strategies and decision-making across various teams. - Become the go-to resource for data and internal reporting. Achievements: - Doubled website traffic within a year through data-driven strategies and achieved +1000% growth on social media platforms. I also helped the TV & Radio team with rating metrics. - Developed a unified analytics data warehouse integrating Google Analytics, WordPress, SEO tools, Social Media, Email marketing, AdOps and monetization. - Developed report automation tools to effectively communicate findings to editorials, including development and SEO teams.

Administrator and web analyst of a digital business directory, Yellow Pages style, US based with a emphasis on the Hispanic community. Bulk uploading of business listings and landing pages customization for over 300 premium clients.

My first job in digital marketing. Project manager for an astrology subscription feed product. Content had to be translated into English and delivered as email campaigns to a segmented 200k users database.