leonardonguyen

Led end-to-end go-to-market strategy for Holdstation Perpetual DEX on zkSync, driving $2B+ cumulative trading volume, $8M+ protocol fees, and $12M peak TVL with less than $200K total campaign spend. Secured $800K marketing grant from zkSync Foundation through performance-driven ecosystem alignment. Directed wallet GTM (iOS and Android), scaling to 300K+ downloads and 30K+ weekly active users (WAU). Expanded Holdstation’s footprint across zkSync via Aggregator, Launchpad, and AI Agent Infrastructure, surpassing 5M on-chain transactions pre-IDO. Orchestrated $HOLD IDO, raising $3M in ETH and reaching $60M FDV all-time high. Designed and executed viral user acquisition campaigns on Worldchain, including EggVault (500K users), AION (620K users), and Worldpot (80K users), generating 182K+ WLD revenue with only $20K spend. Led full-stack GTM on Berachain, resulting in $1.2M+ worth of BERA airdrop allocation. Built scalable AI and n8n-powered marketing automation systems covering A/B testing, referrals, and incentive loops. Launched AIgentFi, the first AI Agent Launchpad on zkSync, enabling 2,000+ AI Agents to be deployed by users and advising early-stage projects such as AIWS ($18M ATH). Scaled Holdstation’s brand and community presence, growing X/Twitter from 0 to 212K followers.

Scaled Near Daily community from 8K to 102K followers in 4 months through narrative-driven content and ecosystem campaigns. Delivered market research and growth insights for 30+ early-stage crypto projects across DeFi, GameFi, and Move-to-Earn. Advised founders on tokenomics design, investor messaging, and ecosystem positioning.

Supported statutory audits for Vietnamese enterprises, focusing on financial analysis, data validation, and audit working papers. Conducted transaction-level testing across revenue, expenses, and balance sheet items, working with large datasets under strict compliance standards.