leonardoputra

Led the end-to-end product lifecycle by analyzing 200+ survey responses. Designed strict production SOPs and a FIFO inventory system. Constructed comprehensive financial models to assess business viability.

Formulated 30+ semi-structured interview framework to assess business background, crisis management strategies, and post-pandemic growth plans. Spearheaded respondent recruitment by identifying 77 potential candidates and persuading diverse business owners to participate. Conducted in-depth interviews via Zoom with 18 MSME founders. Accelerated the transcription of 8+ hours of interview footage using AI tools. Utilized Capital IQ Excel Plug-ins to screen the Indonesian banking sector. Synthesized over 30 distinct financial and non-financial parameters. Processed thousands of data points to calculate complex growth metrics. Structured a robust comparative database covering 180 fiscal years of data.

Developed comprehensive financial models to project cash flow, Profit & Loss, and balance sheet. Collaborated with the marketing division to allocate budget effectively.

Acted as the primary point of contact between the committee and guests, ensuring seamless communication.

Translated strategic directives from the leadership team into concrete visual concepts. Managed the end-to-end video production pipeline.