leonmrkic

During my career, I have successfully led brand deployment initiatives within the go-to-market strategy & portfolio optimization that transformed categories within a global corporation, resulting in increased market share and enhanced brand perception. I also have a proven track record of managing 40+ simultaneous projects in a year.

Within the everyday business, I'm managing marketing activations, including global partnerships, for industry transforming categories; tobacco heating products, vaping and other. Transformation of industry brought new challenges and brushed my skills and understanding of change process, as well as consumers perception and behavior around new concepts and innovative products.

Besides the proven track record of project management within the standard business, I've spearheaded implementation of crypto payments in the own kiosk- retail chain, iNovine, for the British American Tobacco in Croatia. 
Now I'm working on a Sandbox project for employee education and enhancing consumer relationship, and POAPs based opportunities for building loyalty and engagement programs.


I'm comfortable with fast paced, changing environment and eager to get involved and learn more about blockchain, web3 and fintech overall.