leslie

Problem solver with user-focused solutions and project success in mind and sporting a healthy cryptocurrency obsession. Skilled professional with over 17 years of design experience, many of which include building 0 to 1 MVPs.

Design Thinking has come of age, being recognised as a core principle of enterprise. I’m fascinated by how the future is being shaped by Design and Web 3.0 / Blockchain Technology advancements,

My primary objective is the User Experience and understanding of user needs. I focus on addressing these needs with empathy and elegant, research/data-driven design solutions using the latest technology and techniques.

My expertise span user experience (UX), user interface (UI), user research, high fidelity prototyping, coded component-based design system and usability testing for Enterprise, B2B, Saas, Defi and Web 3.0 deployment. Over time I've gained a solid understanding of design thinking principles and become fluent in design tools such as Figma and subsequent hand-off processes.

Additional relevant skills: User Experience (UX), Interaction Design, User Experience Design (UED), Product Design, Design Thinking, Leadership, Usability Design, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Graphic Design, Visual Design, Adobe Creative Suite.

Co-Founded 3 companies in the e-Commerce and online service industries respectively. Extensive experience with startups, covering web-related operational requirements such as e-Commerce deployment & inventory management, brand identity/strategy, analytics, marketing, affiliate programmes, payment gateways, CRM setup, Google Workspace configuration, hosting and others.

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