lesliehahn

Head Of Marketing


Objective Statement:

Results-oriented marketing leader with over 10 years of experience in B2B enterprise marketing, particularly within the intersection of technology and the fashion/retail sectors. Proven expertise in driving high-growth digital advertising strategies and building and managing top-performing teams. Seeking the challenging role of Head of Marketing at Legitimate, where my tech-savvy approach, creative execution, and deep understanding of Web3 products can be leveraged to communicate effectively with key stakeholders, foster partnerships, and contribute to the innovative reshaping of physical products.

Cover Letter:

Dear Hiring Team,

I am writing to express my keen interest in the Head of Marketing position at Legitimate, as advertised. With over a decade of experience in B2B enterprise marketing, I bring a robust background in digital advertising, team leadership, and a proven track record of executing successful multi-channel campaigns within the fashion and retail sectors.

My journey in marketing has equipped me with a unique blend of tech-savvy strategies and creative execution, making me well-prepared to contribute to Legitimate's vision at the intersection of traditional retail and Web3. I am excited about the opportunity to work closely with the C-Suite, developing and executing aggressive marketing objectives to drive annual revenue goals.

What particularly excites me about this role is the chance to build and lead a dynamic marketing team. My experience in team management and passion for fostering a culture of empathy, creativity, and strategic thinking align seamlessly with Legitimate's ethos. Moreover, my proficiency in implementing leading martech platforms and leveraging data analytics will contribute to building a comprehensive capability for measuring campaign success and driving future strategies.

I am confident that my digital advertising experience, leadership skills, and passion for innovation make me an ideal candidate for this role. I am eager to bring my strategic mindset, collaborative spirit, and industry knowledge to Legitimate and help shape the future of physical products through innovative marketing approaches.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with the goals of Legitimate.


Experience: 11 years

Yearly salary: $220,000

Hourly rate: $225

Nationality: 🇺🇸 United States

Residency: 🇺🇸 United States

Experience:

Period Title Company
2022 - 2023 Digital Marketing TruFit
2022 - 2023 Ecommerce Conversion & Retention Joy Organics
2016 - 2022 Chief Digital Officer LaunchBox
2014 - 2016 VP Ecommerce Strategy KIBO
2011 - 2014 Chief Digital Officer COWGIRL INTERACTIVE
2001 - 2002 Account Manager VISUAL RESOURCE
2009 - 2011 Vice President of Marketing ALLHEART.COM
2006 - 2009 Director of eCommerce BCBG
2005 - 2006 Director of Global eCommerce INSIGHT
2003 - 2005 Senior Account Director ICROSSING

Skills:

digital-marketing
ecommerce
influencer-marketing
marketing
marketing-analyst
seo
english