lesliehahn

Head Of Marketing


Objective Statement:

Results-oriented marketing leader with over 10 years of experience in B2B enterprise marketing, particularly within the intersection of technology and the fashion/retail sectors. Proven expertise in driving high-growth digital advertising strategies and building and managing top-performing teams. Seeking the challenging role of Head of Marketing at Legitimate, where my tech-savvy approach, creative execution, and deep understanding of Web3 products can be leveraged to communicate effectively with key stakeholders, foster partnerships, and contribute to the innovative reshaping of physical products.

Cover Letter:

Dear Hiring Team,

I am writing to express my keen interest in the Head of Marketing position at Legitimate, as advertised. With over a decade of experience in B2B enterprise marketing, I bring a robust background in digital advertising, team leadership, and a proven track record of executing successful multi-channel campaigns within the fashion and retail sectors.

My journey in marketing has equipped me with a unique blend of tech-savvy strategies and creative execution, making me well-prepared to contribute to Legitimate's vision at the intersection of traditional retail and Web3. I am excited about the opportunity to work closely with the C-Suite, developing and executing aggressive marketing objectives to drive annual revenue goals.

What particularly excites me about this role is the chance to build and lead a dynamic marketing team. My experience in team management and passion for fostering a culture of empathy, creativity, and strategic thinking align seamlessly with Legitimate's ethos. Moreover, my proficiency in implementing leading martech platforms and leveraging data analytics will contribute to building a comprehensive capability for measuring campaign success and driving future strategies.

I am confident that my digital advertising experience, leadership skills, and passion for innovation make me an ideal candidate for this role. I am eager to bring my strategic mindset, collaborative spirit, and industry knowledge to Legitimate and help shape the future of physical products through innovative marketing approaches.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with the goals of Legitimate.


Experience: 11 years

Yearly salary: $220,000

Hourly rate: $225

Nationality: 🇺🇸 United States

Residency: 🇺🇸 United States


Experience

Digital Marketing
TruFit
2022 - 2023
Increased revenue by driving high volume B2B leads. Overhauled lead nurturing strategy and deployment in Salesforce and HubSpot. Used AI to build algorithmic segments for targeting across multiple ad platforms. Restructured and expanded Google Adwords program. Originated heatmap testing to develop strategies and tactics to increase page conversion.
Ecommerce Conversion & Retention
Joy Organics
2022 - 2023
Utilized analytics, multi-variant testing, and heatmaps to determine optimal messaging, placement, design, and journey. created a strategy roadmap for site enhancements. Deployed numerous Shopify features to increase AOV. Optimized loyalty program, increasing transaction rates.
Chief Digital Officer
LaunchBox
2016 - 2022
Increased revenue and profits while gaining market adoption. Pioneered optimization techniques across multiple digital platforms using strategy, AI, and multi-variant testing. Rapid improvement in ecommerce conversion by identifying optimizations analytically, developing a balanced strategy, and completing a successful test sequence. Generated a massive uptick in new customer acquisition at a scalable cost with advanced audience segmentation. Overhauled customer retention programs for higher LTV, AOV, and just pure satisfaction. Successfully brought new products to market, orchestrated lucrative corporate funding and exits. Results oriented team structuring for positive efficiency, creative collaboration, and transparency. Expertise was “white labeled” for two large US Advertising agencies. Redesigned and launched campaigns on Shopify, Klaviyo, Amazon, HubSpot, Meta, Tiktok, LinkedIn, Pinterest, Google, X, and YouTube. Clients Include: GIR, The North Face, ModCloth, 310 Nutrition, Boys & Arrows, Hawke Media, and Wiedenhammer.
VP Ecommerce Strategy
KIBO
2014 - 2016
Grew ecommerce SaaS portfolio to a revenue level that exceeded 1.3 billion dollars annually. Increased conversion rates, traffic, and search engine results in consultative and public speaking formats Clients included; Armani, Sephora, Marc Jacobs, Gap, Johnson & Johnson, Cost Plus World Market, Beach Body, Stein Mart, Disney, NeoStrata, and Stila Cosmetics.
Chief Digital Officer
COWGIRL INTERACTIVE
2011 - 2014
Deployed digital marketing and eCommerce growth solutions. Utilized decision science to identify new markets and convert them. Direct management of internal team, contract resources, and outside agencies. Clients included; Dr. Weil, Dignity Health, Obagi Skin Care, Botanicare, and Fifth Gear.
Vice President of Marketing
ALLHEART.COM
2009 - 2011
Successfully leveraged an annual media budget of over $7 million across an array of channels. Drove ecommerce sales to over 10,000 units/day and created online visibility for over 60,000 SKUs. Responsible for technology leadership and platform migration, UI/UEX enhancement, including website analytics, visitor segmentation/targeting, and landing page testing. I wrote a venture capital pitch deck that successfully secured additional capital investment.
Director of eCommerce
BCBG
2006 - 2009
Launched eCommerce operations and sites for three separate brands. Grew sales to over $8 million within 6 months. Created and deployed the eCommerce strategy and all site assets. Executed online marketing initiatives; search engine marketing, display media, email marketing, and social media. Managed in-house marketing, product, and creative teams, as well as outsourced development, customer service, and fulfillment resources. Developed metrics to successfully integrate into off-line store system projections.
Director of Global eCommerce
INSIGHT
2005 - 2006
Directed global eCommerce channel exceeding one billion dollars in annual revenue. Facilitated design and code in six languages and twenty-five currencies. Increased net revenue by shifting call center sales online. Introduced search engine optimization and search engine marketing to the organization. Created the requirements for the ecommerce SAP migration and reported directly to the shareholders during quarterly earnings. Management of a 40+ person team. Client’s included HP, Microsoft, Symantec.
Senior Account Director
ICROSSING
2003 - 2005
Designed and implemented strategic search engine marketing and optimization programs for enterprise-level ecommerce and service clientele, resulting in significant revenue increases. Opened and staffed the San Francisco location; the highest revenue producing office in the company. Client’s included Sephora, Restoration Hardware, American Airlines, Petsmart, Symantec, and Fairmont Hotels.
Account Manager
VISUAL RESOURCE
2001 - 2002
Delivered multiple projects on-time and within budget. Managed marketing and advertising concepts, proposals, and logistics on a daily basis. Client’s included the San Francisco Giants, Benefit Cosmetics, and The Gap.

Skills

digital-marketing
ecommerce
influencer-marketing
marketing
marketing-analyst
seo
english