lisadora

Directed global go-to-market strategies for DePIN telecom products (Internet, Travel eSIM, and AirNodes), achieving 2024 KPIs for the USA Internet launch within four months by arming the sales team with marketing collateral, local on-the-ground D2C marketing, website & video. Spearheaded product marketing and campaign initiatives, including messaging, activation & management of paid media, and content creation (long & short form video/UGC scripts/ad GIFs/infographics etc), generating a 13% CTR and 8% conversion rate for Travel eSIM campaigns. Developed seamless ecommerce journeys through pipeline analysis, launching user-centric websites and optimizing the path-to-purchase to increase sales and retention. Conducted market research through in-person focus groups, surveys & competitor analysis, refining product and customer personas based on data-driven insights. Delivered 3 sell-out Web3 product campaigns (Airnodes) leveraging FOMO, establishing World Mobile as an industry leader. Designed influencer & KOL strategy.

First marketing hire for an AI start-up, defining audiences and competitor landscape, developing a cohesive brand strategy to align marketing efforts with customer needs. Led product marketing for app features, ensuring competitive positioning and market fit. Recruited and coached social media and content hires, scaling marketing operations, including creation of physical and downloadable sales offerings.

Centrally managed digital marketing strategies for 15 local markets, leading 360° campaign activations for DEWALT, STANLEY, and BLACK+DECKER. Executed multi-agency paid media campaigns, including DEWALT x F1 McLaren and STANLEY x FC Barcelona partnerships, driving ROI growth. Increased traffic to product pages by 150% and reduced email campaign bounce rates by 60% through segmentation and personalization. Received the Global Recognition Award (2022) for 'Leadership Through Change.'

Developed paid media campaigns and managed external agencies for student recruitment. Improved organic website traffic through implementation of first SEO strategy. Creation of annual content calendars and coordination of global online events, boosting audience engagement.

Creation of all app and blog content to drive member engagement and NPS growth. Implemented design and UX improvements for a membership, mentoring, and events app. Developed the first digital marketing strategy, laying the foundation for the recruitment and success of a four-person digital marketing team.

Leading the marketing for three award-winning garden centers and restaurants, delivering comprehensive online and offline campaigns to drive customer engagement and revenue growth. Crafted and executed integrated marketing strategies, covering online and offline advertising, magazine editorials, blogs, emails, member newsletters, vouchers, social media, and point-of-sale (POS) materials. Designed all creative assets in-house while collaborating with an external membership agency to optimize CRM and email marketing campaigns. Achieved a 4.5% YOY increase in annual ROI from direct marketing campaigns by leveraging detailed customer analysis and retargeting strategies. Increased membership transactions by 57% (Spring) and 72% (Summer) through enhanced customer engagement and inbound marketing initiatives. Planned and executed seasonal events and promotions to increase footfall and foster customer loyalty, establishing the garden centers as a community hub. Invited speaker at the Scotland Food & Drink event, promoting food tourism as a unique selling proposition for retailers. Managed and mentored a small team, fostering collaboration and aligning efforts with overall business objectives.