lmoseman
Web Content & Digital Experience Specialist
I help organizations create better digital experiences by owning website operations, product information, and content systems that are accurate, scalable, and user-focused. Over the past eight years, I've managed complex website ecosystems, partnered with developers, improved user experiences through research and analytics, and built operational workflows that keep digital platforms running efficiently.
My experience spans website management, product information management, content operations, and digital platform optimization. I've led the migration of more than 12,000 SKUs into WooCommerce, managed product catalogs and digital assets, coordinated cross-functional website initiatives, and developed documentation and quality assurance processes that improve consistency and reduce operational friction. I enjoy bringing structure to complex projects and finding ways to make systems easier for both users and internal teams.
I'm passionate about roles where I can combine systems thinking, process improvement, analytics, and collaboration to solve real business problems. Whether supporting website operations, content operations, digital platforms, or product operations, I enjoy building scalable processes, improving digital experiences, and helping teams deliver better products through organized, reliable operations.
My experience spans website management, product information management, content operations, and digital platform optimization. I've led the migration of more than 12,000 SKUs into WooCommerce, managed product catalogs and digital assets, coordinated cross-functional website initiatives, and developed documentation and quality assurance processes that improve consistency and reduce operational friction. I enjoy bringing structure to complex projects and finding ways to make systems easier for both users and internal teams.
I'm passionate about roles where I can combine systems thinking, process improvement, analytics, and collaboration to solve real business problems. Whether supporting website operations, content operations, digital platforms, or product operations, I enjoy building scalable processes, improving digital experiences, and helping teams deliver better products through organized, reliable operations.
Experience: 7 years
Yearly salary: $86,000
Hourly rate: $40
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Website & Content Specialist
Freelance 2021 - 2026
Developed and launched a 20-page ecommerce website in Wix Studio, optimizing user experience and lead generation through strategic landing page design. Conducted website audits using SEMrush and Google Analytics, implementing SEO improvements and defining marketing KPIs to improve search visibility, measure performance, and drive data-informed content strategy. Streamlined content management and publishing workflows by developing scalable content database systems. Composed SEO-driven blog content aligned with client brand voice, editorial standards, and search best practices. Developed brand messaging frameworks, content standards, and visual identity systems that strengthened brand consistency across digital and print channels. Developed social media campaigns and content standards that increased audience growth by 1,200% within year 1. Published five paid and organic digital advertising campaigns to expand brand visibility and audience reach. Designed a 1,200-item commercial product catalog, managing data collection, spreadsheet formatting & DataMerge.
Skills
product-marketing
quality-assurance
seo
marketing
english