lolson

Led a group of enthusiasts and KOLs within the Near Protocol ecosystem, focusing on marketing, high-quality content creation, and attracting new audiences to drive ecosystem growth. Part of the experimental NDC program. Objective: Build a fully functional marketing hub from scratch for ecosystem projects, expand NEAR’s reach beyond its informational vacuum, establish an initiative group with a combined following of >150K, develop a performance evaluation system for rewards, and create comprehensive documentation. Responsibilities and Achievements: - Developed growth strategies for the NEAR Protocol ecosystem under the NDC initiative to boost user engagement and project visibility. - Met leadership-defined KPIs, delivering detailed reports on progress and budget spending. - Conducted 150+ interviews with talents, onboarding key contributors to the ecosystem. - Created an internal performance evaluation system for team members. - Authored 30+ pages of initiative documentation. - Managed a $30K+ monthly budget, optimizing costs through transparent KPIs and analytics. - Directed efforts across Twitter, Reddit, content creation, and influencer collaborations. - Achieved consistent 20-30% monthly growth in initiative group metrics. - Distributed $300K among ecosystem participants, implementing transparent reward systems to enhance trust. - Established a centralized hub for new initiative members. - Built a professional marketing and community management team, transforming it into a full-fledged marketing hub for Near Protocol projects. - Attracted 6,000+ active users, including new teams and developers, strengthening ecosystem development.

- Developed an ecosystem marketing growth strategy targeting CIS region users through influencer marketing. - Led user acquisition for Aurora, engaging 10,000+ CIS users via blogger campaigns. - Produced 100+ content pieces (articles, videos) and organized multiple CEO interviews to boost brand awareness in the region. - Managed campaign budgets, optimizing outcomes through analytics and multi-channel efforts (social media, influencers). - Screened and onboarded influencers and KOLs for ecosystem collaboration.

Led a marketing and community initiative to strengthen the NEAR brand through content creation, social media promotion (X, Telegram, YouTube, Medium), and support for ecosystem projects, driving audience growth and engagement. Initially launched in 2020 by ecosystem managers, I fully managed and revamped it from 2021-2022, introducing reporting, transparency, decentralized decision-making (5 DAO consuls), a productivity tracking system, and team restructuring by focus areas. Objective: Create a unified structure for managing KOLs, influencers, and enthusiasts within the ecosystem, establish a tiered participant system, develop guiding documentation, and ensure a fair, transparent reward process. Responsibilities and Achievements: - Managed a team of 50+, driving user acquisition and ecosystem growth. - Designed and executed marketing campaigns across channels (Twitter, Reddit, YouTube, TikTok), creating content for NEAR projects. - Partnered with influencers to boost engagement, conducted 100+ talent interviews, and optimized team performance via KPIs and analytics. - Worked with mid-tier and macro-influencers. - Oversaw a $60K+ monthly budget, delivering results through transparent KPIs. - Distributed $500K+ among ecosystem participants, implementing clear reward systems. - Managed fund allocation via internal systems, enhancing user trust and process transparency. Outcome: Expanded community reach and supported NEAR ecosystem growth through strategic content and partnerships.

A marketing initiative within the NEAR Protocol ecosystem focused on promoting NEAR through professional influencer engagement. Objective: Build a professional network of bloggers and content creators to promote NEAR Protocol, expand ecosystem reach through quality content, establish a sustainable influencer collaboration model to boost brand recognition, and develop campaign performance evaluation standards. Responsibilities and Achievements: - Created marketing strategies to promote NEAR Protocol via influencers, driving ecosystem awareness on YouTube, Twitter, TikTok, and Twitch. - Met MarketingDAO NEAR KPIs, providing monthly campaign and budget reports. - Conducted 50+ interviews with bloggers and streamers, onboarding professional creators for long-term partnerships. - Built a centralized influencer and manager coordination system, accelerating campaign launches. - Developed an internal system to assess content quality and influencer effectiveness, improving marketing outcomes. - Prepared monthly Kitchen Guild reports, including metrics analysis and recommendations for MarketingDAO NEAR. - Managed monthly budgets, optimizing spending. - Ensured steady audience reach and engagement growth by educating users about NEAR ecosystem opportunities and projects. - Coordinated team efforts across streams, AMA sessions, interviews, and social media posts, partnering with 5+ key bloggers. - Distributed $50K+ among project participants (bloggers and managers), implementing a transparent task-based payment system. - Formed a professional creator community, turning Kitchen Guild into an effective marketing tool for NEAR Protocol.

- Attracted users to tech and crypto startups through marketing campaigns, brand ambassador programs, and bounty campaigns. - Analyzed campaign performance, segmenting audiences for maximum social media reach. - Forged partnerships at industry web conferences, aligning marketing strategies with project goals. - Developed a transparent content reward distribution system, ensuring fairness. - Allocated funds based on participants’ tangible results, boosting engagement. - Collaborated with leading platforms to optimize campaign reach and performance

- Drove user acquisition for DeFi and ICO projects, engaging 50,000+ participants through bounty campaigns. - Analyzed campaign performance and segmented audiences to maximize reach across social platforms. - Built partnerships at industry conferences, leveraging experience from participation to align marketing efforts with project goals. - Created a transparent structure for Content Bounty distribution, ensuring fair allocation. - Distributed funds among participants based on their real achievements, enhancing engagement. - Collaborated with leading Bounty Campaign platforms to optimize outreach and results. Key Result: Delivered scalable growth for early-stage tech projects with limited resources.