A professional with over 7 years of experience in growth marketing and community development within technology and blockchain projects (worked with NEAR Protocol and Aurora Labs). I specialize in user acquisition, building scalable marketing strategies, and forming strong teams. I have created and grown marketing teams within the NEAR and Aurora ecosystems, conducted 500+ interviews with talents, and distributed over $500K among project participants. My teams achieved 30M+ impressions on Twitter and 1.5M+ views on YouTube, building the most prominent community of enthusiasts. I attracted $300K+ through marketing campaigns and organized 10+ interviews with top bloggers from the crypto industry.
Experience: 7 years
Yearly salary: $50,000
Hourly rate: $30
Residency: 🇹🇷 Turkey
Experience
Ecosystem Growth Lead
NEAR Protocol 2023 - 2024
Designed growth strategies for Near Protocol Ecosystem as part of the NDC initiative. Conducted 500 talent interviews, segmenting and onboarding key contributors. Managed a $40K/month budget, optimizing performance with transparent KPIs and analytics. Generated 30M impressions on Twitter through strategic campaigns, boosting ecosystem visibility. Distributed over $300K across ecosystem participants, ensuring transparent reward systems. Created a professional community/marketing team that evolved into a fully functional marketing hub for multiple projects. Attracted over 5,000 active users to the ecosystem, including new teams and developers, enhancing overall engagement and development.
Ecosystem Marketing Coordinator
Aurora Labs 2022 - 2022
Led user acquisition for Aurora, engaging 10,000 CIS users via influencer campaigns. Produced 100 content pieces and coordinated CEO interviews to boost regional visibility. Managed a campaign budget, optimizing performance across channels.
Community Growth Manager
NEAR Protocol 2021 - 2022
Led a 50 person team to drive user acquisition and ecosystem growth, onboarding 5,000 new users. Developed and executed multi-channel marketing campaigns Twitter, Reddit, YouTube, TikTok), creating content for NEAR projects. Collaborated with influencers to boost engagement, conducted 100 talent interviews, and optimized team performance with KPI tracking. Managed a $60K/month budget, optimizing performance with transparent KPIs and analytics. Distributed over $500K across ecosystem participants, ensuring transparent reward systems. Managed DAO-based fund distribution and contributed to governance, enhancing transparency and user trust.
Ecosystem Marketing Coordinator
NEAR Protocol 2021 - 2022
Led user acquisition for Aurora, engaging 10,000 CIS users via influencer campaigns. Produced 100 content pieces and coordinated CEO interviews to boost regional visibility. Managed a $100K campaign budget, optimizing performance across channels. Raised over $300K through the Aurora IDO Campaign, driving ecosystem growth.
DeFi Investment & Growth Analyst
Freelance 2018 - 2021
Analyzed market trends and user behavior in early DeFi projects, driving strategic decisions for ecosystem growth. Supported 50 blockchain initiatives by identifying high-potential opportunities and boosting user adoption. Attended 5 DeFi conferences, leveraging insights to refine campaign strategies and build partnerships.
Campaign Manager & ICO Marketing Specialist
Freelance 2017 - 2020
Drove user acquisition for DeFi and ICO projects, engaging 50,000 participants through bounty campaigns. Analyzed campaign performance and segmented audiences to maximize reach across social platforms. Built partnerships at industry conferences, leveraging experience from participation to align marketing efforts with project goals.
Skills
brand-marketing
community-manager
content-marketing
dao
growth-hacker
growth-marketing
head-of-marketing
marketing
