lorenzob

Generated $575K+ indirect revenue across 42+ Web3 clients spanning DeFi, L2s, infrastructure, and wallets. Managed $51K in monthly recurring revenue (MRR) across 10+ active DeFi protocol clients. Led team of 12 direct reports (analysts, strategists, designers) delivering for DeFi protocols and L2 solutions. Conducted weekly strategic calls with CEOs and CMOs globally, coordinating cross-functional initiatives across 10+ protocol clients. Balancer (Featured Project): Led cross-functional coordination between BD and Marketing teams, working directly with CEO Marcus at one of DeFi's largest AMMs. Built Notion-based operations system managing client projects, deliverables tracking, teamwork flows, and knowledge base. Developed talent pipeline: Promoted 2 team members to leadership roles; hired and onboarded 6 analysts through structured interview process. Streamlined onboarding workflows, standardizing execution across projects.

Employee #1: Joined 2 founders at inception, helped build operations infrastructure enabling company to scale to 40+ team members. Developed understanding of DeFi protocol mechanics and competitive landscapes across 30+ projects spanning AMMs, liquid staking, zkRollups, and wallet verticals, supporting strategic content creation and positioning. Produced technical articles and research reports in English and Portuguese analyzing protocol functionality, market dynamics, and ecosystem trends. Executed go-to-market strategies including community management, content creation, and growth campaigns.