louguima

Senior Crypto Marketing & Growth Strategist

Senior Crypto Marketing & Growth Strategist

Blockchain Growth Leader with Institutional Experience

With 18 years of marketing expertise spanning traditional finance and Web3, I specialize in scaling blockchain projects through strategic growth frameworks. My track record includes driving measurable adoption for crypto protocols while bridging the gap between institutional standards and decentralized innovation.

Key Achievements:

Scaled Floki's community by 25x, reaching 350K+ followers through targeted LATAM growth strategies
Led marketing initiatives for Bitcoin.com and emerging DeFi projects like CryptoAutos and Emeraldco.io
Developed security-focused growth plans for stablecoin and Bitcoin-native financial protocols
Built fintech marketing strategies for major institutions (B3/Brazilian Stock Exchange, Santander, AMEX)
Directed brand campaigns for Fortune 500 companies (Coca-Cola, Nike, Unilever), adapting proven methodologies for crypto

Core Strengths:

Product positioning for Layer 1 protocols and financial primitives
Data-driven community growth and developer engagement
Technical storytelling that resonates with both institutional and retail audiences
Cross-functional leadership across marketing, product, and business development

Currently focused on advancing Bitcoin-native financial infrastructure and institutional DeFi solutions.

Experience: 11 years

Yearly salary: $100,000

Hourly rate: $295

Nationality: 🇧🇷 Brazil

Residency: 🇧🇷 Brazil

Experience

Marketing Strategy Director

Tech and Soul

2022 - 2023

Clients: B3 (Brazilian Stock Exchange), Kopenhagen (Nestle), CNA, Clickbus, Lwart, Galp.

Marketing Strategy Director

Sthorm.io

2020 - 2021

Implementing Marketing and Growth strategies for tech projects related to social impact and innovation. Clients: Hospital das Clínicas, Bitcoin.com, Blok BioScience, The Brain and Mabloc.

Senior Strategy Manager - Freelance

DPZ&T (Publicis Groupe)

2020 - 2020

Clients: Walmart and BRF Perdigão.

Growth Strategy Manager - Freelance

Dentsu Aegis Group

2019 - 2019

Clients: Subway, Cielo, Mastercard, P&G, Santander, and fintechs.

Senior Strategy Manager

McCann WorldGroup

2018 - 2019

Brand and campaign planning, Developing and monitoring integrated campaigns. Team management. Key role in global and local pitches. Clients: Walmart, JBS, Americanas.com.