Senior Seo And Content Specialist

My biggest wins in my career always revolve around exceeding expectations and delivering solutions to problems which otherwise have not been solved. 

The number one thing that fulfils me in my career is the opportunity to learn, grow and face new challenges. 

I'm aiming to work somewhere that has a positive and motivating environment and want to work under leadership which helps me achieve my goals and inspires me. Ideally I would like to take ownership of digital marketing and or search initiatives in a senior management role.

In my previous role at Companjon I was solely responsible for digital marketing initiatives with a firm focus on organic search. During my time at Companjon I managed and lead organic, content and website related initiatives.

  • Took ownership of the KPI development process, facilitating cross-departmental conversations to define high-level business objectives based on previous performance benchmarks and industry competitors.
  • Tracked a variety of metrics to assess KPI achievement and drive strategic SEO planning as well as business partner growth and retention.
  • Developed and implemented an integrated omnichannel SEO strategy consisting of keyword research, website and content optimisation, content modelling and creation etc, resulting in a 53.4% increase in organic traffic.
  • Revitalized content marketing initiatives by leveraging industry and competitor insights to identify high-demand topics and opportunity gaps, resulting in a 94.36% increase in organic blog engagement.
  • Managed relationships and worked with external agencies and vendors to ensure SEO best practices are properly implemented across marketing materials.
  • Facilitated company-wide qualitative and quantitative research to assess internal opinions on website quality and experience. These insights were used to inform business case development and strategic planning.
  • Developed a website redesign and CMS migration business case based on current inefficiencies through collaborating with strategy, customer service, growth and technology team members.
  • Designed and delivered presentations on the importance of SEO initiatives and current performance highlights to the executive committee and institutional investors.

Experience: 3 years

Yearly salary: $70,000

Hourly rate: $45

Nationality: 🇿🇦 South Africa

Residency: 🇿🇦 South Africa


Period Title Company
2022 - 2022 Senior SEO & Content Specialist Companjon
2021 - 2021 Senior SEO Specialist Flume Digital Marketing & PR
2020 - 2021 SEO Specialist Flume Digital Marketing & PR
2020 - 2020 Internship Flume Digital Marketing & PR