lrockperring

Lead the digital growth strategy for the world's leading diamond company, blending audience insight, content strategy, and market-specific search data to position the brand as a global authority in natural diamonds across key markets. Develop and scale modular content systems that power always-on content, campaign activations, and omni-channel storytelling across search, social, and marketplaces. Drive experimentation and Al adoption, introducing GPT-powered brief generators and workflow automations to enhance speed, scale, and delivery quality. Advise on brand visibility, content architecture, and cross-platform discoverability, collaborating with paid media, creative, strategy, and brand teams to build holistic digital strategies. Manage, coach and support junior staff and multiple freelancers, ensuring consistent quality, strategic alignment, and scalable growth across client accounts. Co-create Greenpark's strategic delivery frameworks and innovation roadmap, embedding Al into workflows, strengthening team capabilities, and supporting operational planning and new-business growth alongside the Head of Search.

Revitalised Unilever's Global In-House SEO Model by leading strategic and operational enhancements, including upgrading sales materials, expanding outreach directories, and refining proposals. Led the formulation and delivery of strategic initiatives for a range of multi-national clients and brands, encompassing technical, on-page SEO, off-page and digital PR, alongside creating comprehensive materials and methodologies to standardise excellence across the board. Produced comprehensive deliverables, including expansive category assessments for key client segments to uncover insights and untapped opportunities, strategic search capability presentations and thought leadership materials that influenced marketing strategies. Spearheaded Greenpark’s strategic planning initiatives for 2025 and beyond, leading change toward reinvigorating the SEO departments direction and strategy. Provided multidisciplinary training and mentorship to team members across all levels of seniority, enhancing their understanding and expertise in support of holistic professional development.

Took ownership of KPI development and tracking processes, facilitating cross-departmental conversations that defined high-level business objectives and drove strategic digital planning, business partner growth and retention. Implemented an integrated omni-channel search strategy that resulted in a 53.4% increase in organic traffic over the course of 3 months. Revitalised content marketing initiatives with an insight-led approach, boosting blog engagement by 94.36% through strategic topic targeting and active competitor analysis. Oversaw technical implementation across external agencies and vendors, ensuring adherence to digital marketing best practices. Facilitated company-wide qualitative and quantitative research to assess website quality and experience to inform a cross-functional website redesign and CMS migration business case. Presented performance insights and strategic recommendations to the executive committee and institutional investors.

Managed SEO and content marketing strategies for 20+ local and international clients, driving measurable organic growth across fast-moving consumer goods, regulated industries, and complex B2B ecosystems. Collaborated with internal and external development teams to implement technical SEO enhancements, improving crawlability, indexation, site speed, and overall site performance. Delivered on-page optimisations including metadata, internal linking, and content hierarchy improvements to boost search visibility and user engagement. Analysed performance data from SEMrush, Google Search Console, and Google Analytics to extract insights, optimise content strategy, and guide ongoing performance improvements. Collaborated cross-functionally with strategists, writers, and creatives to develop high-performing, insight-led content campaigns aligned to brand goals and search behaviour. Mentored and developed junior team members, strengthening SEO fundamentals, strategic content planning, and consistent client delivery standards.

Built tailored SEO strategies to improve visibility, engagement, and organic growth for a portfolio of high-profile South African and international clients. Conducted in-depth keyword research, competitor benchmarking, and content audits to inform strategic direction and surface new growth opportunities. Led keyword and content strategy development to optimise existing assets, identify gaps, and align recommendations with user intent and business priorities. Provided technical SEO audits with prioritised actions to improve site architecture, crawlability, and on-page performance. Managed diagnostic reporting across major search engines using GS, GA, and third-party tools to monitor performance and identify areas for improvement. Contributed to new business development through the creation of tailored pitch decks, strategic proposals, and SEO-led performance forecasts.