lucyfairy

I scripted, filmed, and managed edits for the YouTube channel about property investment and property management. I also managed the budget and external contractors, conducted research, and developed a content plan. The average number of video views and watch time more than doubled during my tenure as the channel's manager.

Raised and developed the business from 2 founders to a successful agency with over 20 employees. We became profitable in under 1 year, gaining numerous long term contracts with prominent clients such as Yandex (the ‘russian Google’), Uber Russia, Orimi Trade (one of the leading local FMCG companies), Exxon Mobil, Sony Music, MTS AI + INTEMA accelerator. Managed projects with a budget of up to £200K.

Pichesky is an independent digital agency working with Russia’s leading brands. My initial responsibilities as social media manager for Google Russia included leading the generation, localization and distribution efforts of the brand’s communication updates across social media platforms. In 2015, I was promoted to the head of a social media group where I managed accounts of more than 5 clients including Philips Russia & Pfizer. In 2017 I became content director leading my own team of 8 people – managing all content produced within the agency.

F (marketing) emerged on the wave of the brand’s growing interest in digital marketing and social media during the 2010s. I ventured into digital strategy, analytics, media, content creation & content management discovering the growing potential of new digital tools together with studio’s clients – with a focus on mobile operators and real estate companies.

Sravni.ru is a web service for bank products comparison. I developed the topical web blog (forming the editorial plan and generating the articles about financial products).

Scheduled print campaigns, reworked print advertising strategy and performed analysis of the market competitors for LVMH group.