lwingma

Partnered with the CMO to shape design and marketing strategy. Led creative direction and content planning for product launches and campaigns. Designed visuals and graphics for products in development and market release. Drove community engagement initiatives to strengthen brand presence.

Directed and produced all visual content including social media graphics pitch decks and platform design ensuring consistent and compelling brand visuals. Collaborated closely with the marketing team to conceptualize and execute visual strategies that drive targeted engagement and desired audience reactions. Oversaw the creation of design assets across platforms from marketing collateral to user interface components reinforcing a unified visual language. Translated complex protocol features into accessible and visually engaging formats for stakeholders, investors and community audiences.

Ran creative direction and execution for a range of Web3 clients. Design content for Twitter, LinkedIn, Discord, and community-focused platforms. Delivered clean, flexible design systems using Figma. Collaborated closely with developers, marketers, and community teams in fully remote workflows.

Produced marketing and communication materials for a financial services firm. Developed and implemented brand guidelines that were clean, accessible and adhered to regulatory requirements.

Collaborated with the marketing team to create visually appealing product catalogues, brochures, and promotional materials. Designed and maintained the company website, ensuring a user-friendly and visually appealing online presence.