macauleyberg

This role was all about getting scrappy, taking on Big Tech, and making the web a better place. Was responsible for sites such as brave.com/web3 and brave.com/ai. Worked closely with Growth and Marketing leaders to craft content that drove traffic, installs, retention, and revenue. Planned and executed content strategies, and helped on website rebrand with copy overhaul.

I led the creation of a multi-media Web3 educational platform with a guided curriculum structured around long-form written content, videos, and graphics. I also wrote web copy, blog posts, articles, thought leadership pieces, grants, technical documentation, and more.

I led copywriting efforts for web, email, and ads. I worked closely with the design team, Head of Content, and Head of Marketing to provide overarching content strategy and high-converting copy for consumer-facing applications. My big win was a copy-driven website redesign and rebrand that significantly boosted web traffic and conversion rates.

I wrote long-form educational content about various topics in the blockchain and cryptocurrency space. Held an integral role in the creation of Gemini's Cryptopedia. Areas of expertise include: Bitcoin, Ethereum, Chainlink, other cryptocurrencies, DeFi, smart contracts, dApps, data, oracles, NFTs, and other general blockchain infrastructure.