madressler

Applicable Experience and Achievements

As the GTM Growth Lead, I spearheaded the development of internal processes and onboarding procedures, including:

• SFDC pipeline optimization
• Centralized documentation for account tracking, external communications, and marketing transitions
• Design of scalable playbooks/frameworks that accelerated knowledge growth and external user interactions
• Managing BoB of 250+ protocols/dapps across 25 blockchains
• Top performing IC for 12 consecutive quarters, exceeding metrics by 120-250%.

Facilitation

I conducted the following: 

• Weekly syncs for the global growth and acquisitions team, including new hires
• Integration onboarding processes, 
• Use case identification + upsell/cross-sell workflows
• Product-qualified lead funnels

Collaboration across teams (sales ops, marketing, acquisition, tokenized assets, product, and solutions architects). Projects included:

• Blockchain expansions/shutdowns
• New product outreach + market penetration
• Competitive scoping and strategic outreach for market dominance

My initiatives drove operational efficiency, increased closed-won opportunities, and resulted in significant improvements in lead generation, stakeholder engagement, and user communication strategies.

Lastly, I founded, DCA Strategies LLC, which is a Web3/Blockchain advisory service that helps early-stage start-ups and established projects with VC Networking and fundraising for Seed/ Series A. 

• Attend in-person conferences/events to pitch on behalf of projects
• Develop streamlined scripts and optimize pitch decks
• Facilitate introductions to VCs and schedule/align calls