mahsaw

Scaled user growth from 6.5M to 11M+ by leveraging data analysis, executing data-driven acquisition strategies, optimizing performance marketing campaigns, and testing new messages and acquisition channels across the web and app. Made acquisition more data-driven by redefining primary KPIs and creating several looker data studio dashboards leading to a 50% reduction in CPA through strategic media buying and continuous optimization. Optimized paid media efficiency by negotiating high-value deals and refining processes to maximize ROI.

Define business KPIs, make data-driven dashboards, monitor KPIs, and provide valuable business development insights through data analytics and OKR using GA4, SQL, and Looker Data Studio. Collaborate with cross-functional teams to define & implement growth initiatives and optimize processes. Interviewing, mentoring, and training junior staff members to enhance their strategic thinking and problem-solving skills.

Improved portfolio revenue by 10x through user acquisition and optimization of campaigns based on ROAS by using Facebook Ads, Google Play Ads, local app store ads, influencer marketing, and marketing automation by segmenting gamers based on RFM. Increased organic installation by over 50% through Application Search Optimization (ASO) and PR. Created +10 marketing dashboards to analyze and optimize CAC, LTV, ROI, DAU, ARPU, ARPPU, stickiness rate, paying user rate, and retention rate using SQL, Metabase, Google Data Studio, Adjust, Appmetrica, and Game Analytics. Published +10 mobile games and helped to grow +5 games. Held a hyper-casual gaming event entitled Game Hype, which attracted 500 participants, 190 prototypes, 64 mobile games, and six sponsors. Screened +1000 CVs for marketing positions, conducted +50 interviews, and evaluated candidates.

Spexa won first place at a hackathon that had +200 participants. Successfully secured pre-seed funding by presenting an impressive MVP, business plan and Pitch-Deck.

The search engine optimization strategy and website redesign increased organic traffic of Mobinnet's website by 20%, an Internet service provider in Iran that provides enterprise services. Had 50% reduction in cost per lead by optimizing campaigns, ad creatives, and conversion rate. Grew Instagram followers from 18K to 63K and LinkedIn followers from 3.9K to 8.7K.

The online orders placed on Black Friday 2017 set a record for Axprint which created personalized photo books, photo art, gifts, and photo prints. Increased +50K app installations, 10x the active installation. Optimized 3x the open rate, 4x the click rate in E-mail marketing. Grew Instagram followers from 11K to 29K.

Optimized processes from user acquisition to product delivery at Menegin, an online retailer (E-commerce) of mobile phones and smart gadgets. Raised orders by 6x and revenue by 10x by optimizing churn rate, cart abandonment rate, customer satisfaction score (CSAT), customer lifetime value (CLV) and NPS. Grew Instagram followers from 0K to 30K.