manashi
Marketing Lead
I help Web3 protocols and prediction market platforms go from launch to real adoption
In 5+ years across DeFi, prediction markets, fantasy trading, and Web3 gaming, I've:
✅ Generated $50M+ TVL across DeFi protocols through staking, liquidity mining & tokenomics campaigns
✅ Scaled 5 blockchain communities from 0 → 100K+ users with sustained engagement
✅ Delivered 300% player growth and $2M+ monthly betting volume for a Web3 prediction platform
✅ Achieved 12:1 LTV:CAC ratio and 5:1 influencer ROI through optimized acquisition funnels
✅ Reduced CAC by 60% ($45 → $18) via conversion optimization and affiliate network building
✅ Maintained 45% D7 retention rate — 15% above industry average
𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼:
🚀 DeFi Protocol GTM & Token Launches Led devnet → testnet → mainnet rollouts for Layer 1s, cross-chain protocols, and RWA platforms. Tokenomics campaign design, airdrop mechanics real value KPIs
📈 Prediction Market & Trading Platform Growth User acquisition, trading volume optimization, binary options funnels, sports market activation, and CFTC-compliant messaging for prediction platforms. Built affiliate networks, executed KOL campaigns (50+ partnerships), and designed gamified tournaments that drive D7/D30 retention
👥 Community Building at Scale Built Discord communities (60K+), Twitter followings (150K+), and Telegram groups (15K+) with 200%+ engagement growth
📊 Performance Marketing & LTV Optimization I optimize for CAC, LTV, retention curves, and payback periods — not vanity metrics. Every campaign is tracked, A/B tested, and tied to business KPIs
𝗪𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗪𝗼𝗿𝗸𝗲𝗱 𝗢𝗻:
DeFi protocols (DEXs, yield aggregators, cross-chain liquidity, RWA Layer 1s)
Prediction markets (fantasy trading, binary options, sports betting, political markets)
Web3 gaming & casino platforms (P2E, NFT gaming, on-chain betting)
Token launches (airdrops, staking, liquidity mining, governance campaigns)
𝗪𝗵𝘆 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲: I don't just "do marketing." I own outcomes.
Build GTM strategy that turns your devnet into a thriving mainnet
Grow trading volume and player retention through data-driven funnels
Close partnerships that bring real liquidity and users — not just logos
Track every dollar: CAC, LTV, D7/D30 retention, payback period
Build teams and processes that keep working after I'm done setting them up
𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿: Growth Marketing Lead, Head of Marketing, or GTM roles at:
Open to: Remote, contract, or full-time | Global (APAC timezone)
📩 DM me or email: [email protected]
In 5+ years across DeFi, prediction markets, fantasy trading, and Web3 gaming, I've:
✅ Generated $50M+ TVL across DeFi protocols through staking, liquidity mining & tokenomics campaigns
✅ Scaled 5 blockchain communities from 0 → 100K+ users with sustained engagement
✅ Delivered 300% player growth and $2M+ monthly betting volume for a Web3 prediction platform
✅ Achieved 12:1 LTV:CAC ratio and 5:1 influencer ROI through optimized acquisition funnels
✅ Reduced CAC by 60% ($45 → $18) via conversion optimization and affiliate network building
✅ Maintained 45% D7 retention rate — 15% above industry average
𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼:
🚀 DeFi Protocol GTM & Token Launches Led devnet → testnet → mainnet rollouts for Layer 1s, cross-chain protocols, and RWA platforms. Tokenomics campaign design, airdrop mechanics real value KPIs
📈 Prediction Market & Trading Platform Growth User acquisition, trading volume optimization, binary options funnels, sports market activation, and CFTC-compliant messaging for prediction platforms. Built affiliate networks, executed KOL campaigns (50+ partnerships), and designed gamified tournaments that drive D7/D30 retention
👥 Community Building at Scale Built Discord communities (60K+), Twitter followings (150K+), and Telegram groups (15K+) with 200%+ engagement growth
📊 Performance Marketing & LTV Optimization I optimize for CAC, LTV, retention curves, and payback periods — not vanity metrics. Every campaign is tracked, A/B tested, and tied to business KPIs
𝗪𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗪𝗼𝗿𝗸𝗲𝗱 𝗢𝗻:
DeFi protocols (DEXs, yield aggregators, cross-chain liquidity, RWA Layer 1s)
Prediction markets (fantasy trading, binary options, sports betting, political markets)
Web3 gaming & casino platforms (P2E, NFT gaming, on-chain betting)
Token launches (airdrops, staking, liquidity mining, governance campaigns)
𝗪𝗵𝘆 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲: I don't just "do marketing." I own outcomes.
Build GTM strategy that turns your devnet into a thriving mainnet
Grow trading volume and player retention through data-driven funnels
Close partnerships that bring real liquidity and users — not just logos
Track every dollar: CAC, LTV, D7/D30 retention, payback period
Build teams and processes that keep working after I'm done setting them up
𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿: Growth Marketing Lead, Head of Marketing, or GTM roles at:
Open to: Remote, contract, or full-time | Global (APAC timezone)
📩 DM me or email: [email protected]
Experience: 11 years
Yearly salary: $40,000
Hourly rate: $120
Nationality: 🇮🇳 India
Residency: 🇮🇳 India
Experience
Head of marketing
Jacksclub casino 2025 - 2026
Led full-funnel growth for blockchain-based casino and prediction trading platform. 📈 Impact: Drove 300% growth in active monthly players (5K → 15K), generating $2M+ monthly betting volume Built affiliate network of 50+ partners — 40% of new signups at 30% lower CAC than paid channels Managed $100K monthly influencer budget with 5:1 ROI Reduced cost-per-deposit from $45 → $18 through A/B testing and funnel optimization Maintained 45% D7 retention rate (15% above industry avg), growing LTV from $120 → $280 Launched weekly prediction tournaments with 70% participation rate and 40% VIP conversion Developed user segmentation strategy (whales, mid-tier, casual) achieving 25% increase in deposit frequency 🛠 Tools: Mixpanel, Google Analytics, Facebook Ads Manager, HubSpot, Discord, Telegram
Head of marketing
Hashed Emergent 2024 - 2025
Secured $1M+ in grants from ecosystems (SUI, BNB, Sonic, Somnia, Manta). Spearheaded TVL growth to $50M+ via fundraising and liquidity campaigns. Onboarded 100+ developers and achieved 250% adoption growth. Expanded global partnerships with top-tier protocols, boosting event visibility 10x. Built global community with 150% engagement increase and scaled Ambassador Program.
Head of Marketing
Treasurenet Protocol 2023 - 2024
Drove $50M+ TVL through staking, liquidity, and token campaigns. Built 300+ partnerships across L1s, GameFi, DeFi & DAOs. Scaled community by 100K+ members with 250% engagement increase. Secured $1M+ in grants from major ecosystems. Achieved 180x website traffic growth, bringing thousands of sign-ups. Launched GameFi partnerships improving DAU by 40%.
Marketing Lead
Router Protocol 2022 - 2023
- Planned & executed marketing for devnet, testnet & mainnet launches. - Built end-to-end GTM strategies with cross-chain messaging at the core. - Ran global campaigns, ambassador programs, airdrop drives & strategic partnerships. - Achieved strong growth in social, community & developer engagement. - Managed multi-channel content, PR, and event marketing initiatives.Spearheaded devnet, testnet & mainnet launches — drove 500% user sign-up growth during launch wave. - Streamlined branding, website overhaul & content strategy to Level-1 standards. - Scaled social following from 30K → 100K, with 200% increase in engagement. - Represented both projects at Token2049, Devcon, World Blockchain Summit, ETH India — securing 300+ partnerships and 50K+ new user engagements. - Planned & executed marketing for devnet, testnet & mainnet launches. - Built end-to-end GTM strategies with cross-chain messaging at the core. - Ran global campaigns, ambassador programs, airdrop drives & strategic partnerships. - Achieved strong growth in social, community & developer engagement. - Managed multi-channel content, PR, and event marketing initiatives.Spearheaded devnet, testnet & mainnet launches — drove 500% user sign-up growth during launch wave. - Streamlined branding, website overhaul & content strategy to Level-1 standards. - Scaled social following from 30K → 100K, with 200% increase in engagement. - Represented both projects at Token2049, Devcon, World Blockchain Summit, ETH India — securing 300+ partnerships and 50K+ new user engagements. Skills: token launch · blockchain marketing · Go-to-Market Strategy · Influencer Marketing · Public Relations · Community Building · Team Leadership
Marketing Lead
UniFarm 2020 - 2022
Managed token launches, staking, and liquidity campaigns resulting in $50M+ TVL and 150% increase in platform adoption. Executed brand revamp and content strategy, leading to a 100× YoY growth in website traffic. Grew Telegram community from 5K → 70K members in under 12 months through targeted referral programs and incentive campaigns. Built partnerships with DeFi protocols, wallets, and exchanges to expand ecosystem presence. Launched influencer & community campaigns that improved engagement rate by 300% across all social channels.
Skills
brand-marketing
gaming
gtm
influencer-marketing
marketing-strategist
product-marketing
social-media
web3
marketing
english