manashi
Marketing Lead
Growth Marketing * Web3 Marketing * User Acquisition
I Manashi Bharati, Web3 Gaming & Casino Marketing Leader with 10+ years of experience (and 5+ years in Web3) scaling user growth, executing high-performing campaigns, and leading GTM strategies for top blockchain and gaming ecosystems.
I’ve managed marketing for JacksClub Casino, CoinFantasy, OwlGames, Router Protocol, Dfyn Network, and UniFarm — consistently driving measurable growth in players, transactions, social reach, and retention.
What I do best:
🎯 User/Player Acquisition & Retention
📈 Growth Marketing & Performance Campaigns
🎮 Web3 Gaming, GameFi, iGaming Strategy
🔗 Affiliate & Influencer Leadership
🧠 GTM Strategy for Game Launches & Casino Features
📝 Content Strategy, Branding & Social Media
🧩 Community Activation & Web3 Partnerships
👥 Team Leadership, Budget Allocation, ROI Tracking
What I’ve achieved:
Scaled gaming platforms from zero to thousands of daily active users
Delivered 100x website traffic growth at UniFarm
Directed marketing launches for Router Protocol’s devnet, testnet & mainnet
Built high-performing affiliate funnels & creator ecosystems
Launched new games & casino features with strong conversion KPIs
Improved community retention & user engagement across projects
Looking for:
Head of Marketing / Marketing Lead roles in
Web3 Gaming | Casino Projects | GameFi | iGaming | On-chain Entertainment
I love building products users return to daily — not just hype-driven campaigns.
Let’s connect if you're building the future of Web3 gaming 🚀
Actively open to roles:
Head of Marketing • Marketing Lead • Growth Lead • Web3 Gaming & Casino Marketing
Core Marketing Skills - Growth Marketing, Digital Marketing, Performance Marketing, User Acquisition, Player Retention, Product Marketing, Marketing Strategy, GTM Strategy, Campaign Management, Brand Marketing
Web3-Specific Skills - Web3 Marketing, Crypto Marketing, Blockchain Marketing, Community Building, Influencer Marketing, Affiliate Marketing, Web3 Content Strategy
Gaming Tokenomics (if applicable) - GameFi Marketing, Web3 Partnerships, Casino & Gaming Skills, iGaming Marketing, Casino Player Acquisition, Casino Affiliate Management, Gaming Ecosystem Growth, In-game Economy Strategy
I Manashi Bharati, Web3 Gaming & Casino Marketing Leader with 10+ years of experience (and 5+ years in Web3) scaling user growth, executing high-performing campaigns, and leading GTM strategies for top blockchain and gaming ecosystems.
I’ve managed marketing for JacksClub Casino, CoinFantasy, OwlGames, Router Protocol, Dfyn Network, and UniFarm — consistently driving measurable growth in players, transactions, social reach, and retention.
What I do best:
🎯 User/Player Acquisition & Retention
📈 Growth Marketing & Performance Campaigns
🎮 Web3 Gaming, GameFi, iGaming Strategy
🔗 Affiliate & Influencer Leadership
🧠 GTM Strategy for Game Launches & Casino Features
📝 Content Strategy, Branding & Social Media
🧩 Community Activation & Web3 Partnerships
👥 Team Leadership, Budget Allocation, ROI Tracking
What I’ve achieved:
Scaled gaming platforms from zero to thousands of daily active users
Delivered 100x website traffic growth at UniFarm
Directed marketing launches for Router Protocol’s devnet, testnet & mainnet
Built high-performing affiliate funnels & creator ecosystems
Launched new games & casino features with strong conversion KPIs
Improved community retention & user engagement across projects
Looking for:
Head of Marketing / Marketing Lead roles in
Web3 Gaming | Casino Projects | GameFi | iGaming | On-chain Entertainment
I love building products users return to daily — not just hype-driven campaigns.
Let’s connect if you're building the future of Web3 gaming 🚀
Actively open to roles:
Head of Marketing • Marketing Lead • Growth Lead • Web3 Gaming & Casino Marketing
Core Marketing Skills - Growth Marketing, Digital Marketing, Performance Marketing, User Acquisition, Player Retention, Product Marketing, Marketing Strategy, GTM Strategy, Campaign Management, Brand Marketing
Web3-Specific Skills - Web3 Marketing, Crypto Marketing, Blockchain Marketing, Community Building, Influencer Marketing, Affiliate Marketing, Web3 Content Strategy
Gaming Tokenomics (if applicable) - GameFi Marketing, Web3 Partnerships, Casino & Gaming Skills, iGaming Marketing, Casino Player Acquisition, Casino Affiliate Management, Gaming Ecosystem Growth, In-game Economy Strategy
Experience: 10 years
Yearly salary: $40,000
Hourly rate: $120
Nationality: 🇮🇳 India
Residency: 🇮🇳 India
Experience
Head of marketing
Jacksclub casino 2025 - 2025
JacksClub is a fast-growing real-money Web3 casino offering slots, crash, roulette & fantasy-style games. Key Contributions: - Leading end-to-end marketing across acquisition, retention, affiliates, influencers & branding. - Built a high-performing affiliate funnel, onboarding top KOLs & casino creators. - Scaled user acquisition using targeted campaigns, creator partnerships & optimized funnels. - Designed GTM strategies for new game launches, tournaments & feature rollouts. - Improved campaign ROI through data-driven budget allocation & performance tracking. - Managed social media strategy, content planning & community engagement to drive retention. - Coordinating across product, design & operations teams to improve player experience. - Leading a marketing team (design, content, community) and ensuring timely execution. Tech & Tools: UTM tracking, Appsflyer-like flows, analytics, Notion, Discord, Twitter growth. JacksClub is a fast-growing real-money Web3 casino offering slots, crash, roulette & fantasy-style games. Key Contributions: - Leading end-to-end marketing across acquisition, retention, affiliates, influencers & branding. - Built a high-performing affiliate funnel, onboarding top KOLs & casino creators. - Scaled user acquisition using targeted campaigns, creator partnerships & optimized funnels. - Designed GTM strategies for new game launches, tournaments & feature rollouts. - Improved campaign ROI through data-driven budget allocation & performance tracking. - Managed social media strategy, content planning & community engagement to drive retention. - Coordinating across product, design & operations teams to improve player experience. - Leading a marketing team (design, content, community) and ensuring timely execution. Tech & Tools: UTM tracking, Appsflyer-like flows, analytics, Notion, Discord, Twitter growth. Skills: web3 marketing · B2B Marketing Strategy · Influencer Marketing · Customer Acquisition · Affiliate Marketing
Head of Marketing
Coinfanatsy 2024 - 2023
- Led marketing for gamified fantasy trading games & on-chain prediction gaming. - Drove user acquisition, AMAs, campaign-led growth & community conversions. - Collaborated with influencers & YouTubers to boost traffic & gameplay. - Executed product launch content, event marketing & partnerships. - Worked on retention flows & engagement-driven campaigns. - Led marketing for gamified fantasy trading games & on-chain prediction gaming. - Drove user acquisition, AMAs, campaign-led growth & community conversions. - Collaborated with influencers & YouTubers to boost traffic & gameplay. - Executed product launch content, event marketing & partnerships. - Worked on retention flows & engagement-driven campaigns. Skills: gamefi · web3 gaming · KOL Management · Marketing Campaigns
Head of Marketing
OwlGames 2023 - 2024
- Revamped brand identity; grew website traffic 100x. - Launched and marketed multiple Web3 games with strong retention mechanics. - Built influencer-based campaigns and tournament-led community growth. - Managed performance dashboards, content strategy, and user funnels. - Revamped brand identity; grew website traffic 100x. - Launched and marketed multiple Web3 games with strong retention mechanics. - Built influencer-based campaigns and tournament-led community growth. - Managed performance dashboards, content strategy, and user funnels.
Marketing Lead
Router Protocol 2023 - 2024
- Planned & executed marketing for devnet, testnet & mainnet launches. - Built end-to-end GTM strategies with cross-chain messaging at the core. - Ran global campaigns, ambassador programs, airdrop drives & strategic partnerships. - Achieved strong growth in social, community & developer engagement. - Managed multi-channel content, PR, and event marketing initiatives.Spearheaded devnet, testnet & mainnet launches — drove 500% user sign-up growth during launch wave. - Streamlined branding, website overhaul & content strategy to Level-1 standards. - Scaled social following from 30K → 100K, with 200% increase in engagement. - Represented both projects at Token2049, Devcon, World Blockchain Summit, ETH India — securing 300+ partnerships and 50K+ new user engagements. - Planned & executed marketing for devnet, testnet & mainnet launches. - Built end-to-end GTM strategies with cross-chain messaging at the core. - Ran global campaigns, ambassador programs, airdrop drives & strategic partnerships. - Achieved strong growth in social, community & developer engagement. - Managed multi-channel content, PR, and event marketing initiatives.Spearheaded devnet, testnet & mainnet launches — drove 500% user sign-up growth during launch wave. - Streamlined branding, website overhaul & content strategy to Level-1 standards. - Scaled social following from 30K → 100K, with 200% increase in engagement. - Represented both projects at Token2049, Devcon, World Blockchain Summit, ETH India — securing 300+ partnerships and 50K+ new user engagements. Skills: token launch · blockchain marketing · Go-to-Market Strategy · Influencer Marketing · Public Relations · Community Building · Team Leadership
Marketing Lead
UniFarm 2021 - 2022
Managed token launches, staking, and liquidity campaigns resulting in $50M+ TVL and 150% increase in platform adoption. Executed brand revamp and content strategy, leading to a 100× YoY growth in website traffic. Grew Telegram community from 5K → 70K members in under 12 months through targeted referral programs and incentive campaigns. Built partnerships with DeFi protocols, wallets, and exchanges to expand ecosystem presence. Launched influencer & community campaigns that improved engagement rate by 300% across all social channels.
Skills
affiliate
brand-marketing
casino
gaming
gtm
influencer-marketing
product-marketing
user-acquisition
web3
marketing
english