manashi
Marketing Lead
I build growth engines for Web3 protocols.
Over the last 11+ years in marketing and growth, including 5+ years in crypto and DeFi, I have helped protocols scale from early traction to ecosystem-level adoption across APAC and global markets.
My work sits at the intersection of growth strategy, fundraising support, liquidity expansion, and protocol partnerships. I have directly contributed to:
- Scaling over $50M in TVL through staking, liquidity, and incentive-driven campaigns
- Securing $1M+ in ecosystem grants across SUI, BNB, Manta, Sonic, and Somnia
- Closing 300+ protocol, L1, L2, GameFi, and DAO partnerships
- Growing communities from zero to 100K+ with sustained engagement, not vanity metrics
I have led GTM and growth initiatives across devnet, testnet, and mainnet launches, driving 200–500% user growth through structured campaigns, ambassador programs, and ecosystem co-marketing.
I have represented protocols at major global events including Devcon, Token2049, ETH India, IBW, and Coinfest, converting visibility into long-term partnerships and integrations.
What I focus on:
- DeFi and ecosystem growth (TVL, liquidity, staking, yield)
- Strategic partnerships across L1s, L2s, and application layers
- Fundraising and grant positioning with ecosystems and VCs
- APAC-focused GTM and community-led expansion
I work best with teams building serious infrastructure and products that need structured growth, not hype.
Open to growth, ecosystem, and marketing leadership roles, advisory, and strategic consulting in Web3.
I simplify money, markets, and Web3 — and help founders turn their expertise into a personal brand that attracts trust, opportunities, and inbound demand.
With 11+ years in marketing and 6+ years across blockchain, DeFi, GameFi, and AI ecosystems, I’ve led growth, GTM, and content strategy for teams like Router Protocol, OwlGames, UniFarm, and more.
Experience: 11 years
Yearly salary: $40,000
Hourly rate: $120
Nationality: 🇮🇳 India
Residency: 🇮🇳 India
Experience
Head of marketing
Hashed Emergent 2024 - 2025
Secured $1M+ in grants from ecosystems (SUI, BNB, Sonic, Somnia, Manta). Spearheaded TVL growth to $50M+ via fundraising and liquidity campaigns. Onboarded 100+ developers and achieved 250% adoption growth. Expanded global partnerships with top-tier protocols, boosting event visibility 10x. Built global community with 150% engagement increase and scaled Ambassador Program.
Head of Marketing
Treasurenet Protocol 2023 - 2024
Drove $50M+ TVL through staking, liquidity, and token campaigns. Built 300+ partnerships across L1s, GameFi, DeFi & DAOs. Scaled community by 100K+ members with 250% engagement increase. Secured $1M+ in grants from major ecosystems. Achieved 180x website traffic growth, bringing thousands of sign-ups. Launched GameFi partnerships improving DAU by 40%.
Marketing Lead
Router Protocol 2022 - 2023
- Planned & executed marketing for devnet, testnet & mainnet launches. - Built end-to-end GTM strategies with cross-chain messaging at the core. - Ran global campaigns, ambassador programs, airdrop drives & strategic partnerships. - Achieved strong growth in social, community & developer engagement. - Managed multi-channel content, PR, and event marketing initiatives.Spearheaded devnet, testnet & mainnet launches — drove 500% user sign-up growth during launch wave. - Streamlined branding, website overhaul & content strategy to Level-1 standards. - Scaled social following from 30K → 100K, with 200% increase in engagement. - Represented both projects at Token2049, Devcon, World Blockchain Summit, ETH India — securing 300+ partnerships and 50K+ new user engagements. - Planned & executed marketing for devnet, testnet & mainnet launches. - Built end-to-end GTM strategies with cross-chain messaging at the core. - Ran global campaigns, ambassador programs, airdrop drives & strategic partnerships. - Achieved strong growth in social, community & developer engagement. - Managed multi-channel content, PR, and event marketing initiatives.Spearheaded devnet, testnet & mainnet launches — drove 500% user sign-up growth during launch wave. - Streamlined branding, website overhaul & content strategy to Level-1 standards. - Scaled social following from 30K → 100K, with 200% increase in engagement. - Represented both projects at Token2049, Devcon, World Blockchain Summit, ETH India — securing 300+ partnerships and 50K+ new user engagements. Skills: token launch · blockchain marketing · Go-to-Market Strategy · Influencer Marketing · Public Relations · Community Building · Team Leadership
Marketing Lead
UniFarm 2020 - 2022
Managed token launches, staking, and liquidity campaigns resulting in $50M+ TVL and 150% increase in platform adoption. Executed brand revamp and content strategy, leading to a 100× YoY growth in website traffic. Grew Telegram community from 5K → 70K members in under 12 months through targeted referral programs and incentive campaigns. Built partnerships with DeFi protocols, wallets, and exchanges to expand ecosystem presence. Launched influencer & community campaigns that improved engagement rate by 300% across all social channels.
Skills
brand-marketing
gaming
gtm
influencer-marketing
marketing-strategist
product-marketing
social-media
web3
marketing
english