MaraMcMahon

Hi - I am Mara and I deliver business success through practiced GTM approach based on reducing friction and deepening customer relationship for sustained growth. I do this through translating technology or product speak into business outcomes that resonate with users. The outcomes resulting from my expertise and actions are increased revenue, faster close times and better close ratios.  My work ethic is based on maximizing return on investment and effort!

So what does this look like - it looks like a person being a learn it all.  Asking questions, building relationships, listening intently, and synthesizing the data into strategy.  The essence of this approach is based on a book called "B4B" by Thomas Lah, JB Wood and Todd Hewlin.  

My roles that have influenced me the most in terms of the value I bring include fund raising, product management, product marketing, and channel development.  While complicated and intricate plans are frequently developed, I have found that returning to the basics and ensuring the existence of a stable and reliable foundation is best use of time for a sustaining business success.  

I am passionate about listening, coaching, building, and delivering value.