marcelcarstens

At Møbelhuset 2 and Indbo Center, I managed all digital marketing, emphasizing targeted communication and distinct brand identities for Danish and German markets. I planned and executed promotional campaigns across platforms, including social media, Google Ads, and newsletters. I optimized PPC ads through split-testing of audiences and creative elements, while creating content and graphics for social media, display ads, newsletters, sliders, and Sleeknote pop-ups. Two of my META campaigns achieved the highest ROAS in the account’s history.

As a freelance consultant working 100% remotely, I assisted companies and startups in launching their marketing activities, including developing marketing plans, conducting market research, and setting up paid advertising on Google Ads and META, as well as on-page SEO.

During my time at More Music Group, I focused primarily on managing paid advertising on platforms such as Google, Facebook, and Instagram. I gained experience with tools including SEOptimizer, Sleeknote, Active Campaign, Google Tag Manager, Google Analytics, AdWords, Facebook Ads Manager, Microsoft Office, and WordPress. Additionally, I conducted an in-depth market analysis of European countries to determine the most beneficial expansion target for More Music Group, considering cultural and geographical factors, and provided strategic recommendations.

I assisted the founders of a startup with German translations and gained my initial practical experience in digital marketing through managing newsletters, push notifications, SEO, and both organic and paid social media. As it was an entrepreneurial venture, my responsibilities spanned a wide range, from responding to support messages to participating in trade fairs and meetings related to marketing and our clients’ customer journeys.