marcuschxn

- Developed editorial guidelines and messaging frameworks, ensuring brand consistency across 150+ content pieces per month, leading to a 60% increase in engagement. - Provided content direction for video scripts, thought leadership pieces, and social media strategies, leading to a 40% growth in social engagement and 30% uplift in brand sentiment metrics. - Spearheaded new content formats and distribution strategies, expanding reach across multiple platforms and increasing total content reach by 740%. - Led the content GTM roadmap for key product launches (product marketing), resulting in a 400% increase in initial sign-ups and 45% boost in conversion rates. - Managed and scaled Galxe and Gravity’s X presence, driving 300k+ followers in 3 months and 50k+ followers in 6 months.

Created and executed a comprehensive social media content calendar, resulting in a 90% increase in engagement and a 160% growth in LinkedIn followers. Collaborated with an external agency to implement a UX/UI revamp and improve SEO. Wrote 100% original articles and edited existing content (with the help of Semrush), resulting in a 45% improvement in average time on page (read time), a 23% increase in organic traffic conversions, and a 40% increase in organic website traffic. Executed a 3-phase plan to rebuild the SEO, which led to a 35% increase in pages per session and an 8% reduced bounce rate. Implemented a new structure for both our weekly and monthly newsletters, leading to a 15% increase in click-through rates and maintaining a 45% average open rate. Developed a brand guideline for copy and graphic design to create a more comprehensive brand.

Collaborated with the product team to draft campaign assets, including social media copy, articles, landing page copy, in-app copy, video script writing, and email. Outperformed KPI targets by 30% on average. Implemented an SEO review process for all website content, which boosted click-through rates by 60% and the domain authority score by 5. Launched a series of paid ads that were targeted at certain keywords and generated over 15M+ visitors in two months. Developed and executed a content strategy plan to produce and edit articles to strengthen internal SEO, resulting in a 15% improvement in the average conversion rate.

Launched a glossary page from scratch with 90 terms (articles) to improve internal linking and backlinking. Continuously produced SEO-focused articles using tools like Semrush, Ahrefs, and Google Search Console. Hit 5M+ of organic traffic in 3 months with multiple ranked #1 articles on Google SERP. Wrote and edited descriptions for individual coins such as BTC, ETH, and ADA, to improve the SEO ranking on Google SERP, resulting in a 15% increase in search traffic.

Facilitated the launch of six new products during an expansion of the company: BitMEX Spot, BMEX Token, Convert, Affiliate Programme, BitMEX Mobile, and BitMEX Earn. This includes launch campaigns, landing pages, social media announcements, email newsletters, press releases, and five translations. Managed the BitMEX community on Twitter, LinkedIn, Telegram, and Discord. These channels grew by 40%, 160%, 90%, and 230% respectively.