mareopuzo

- Launched and optimized multi-channel PPC campaigns targeting 250,000+ citizens, achieving a 40% increase in reach and an 18% reduction in CPC. - Leveraged audience segmentation and GA4 insights to boost engagement by 25% and improve campaign efficiency. - Developed and deployed A/B testing strategies across ad creatives and landing pages, increasing conversions by 30%. - Revamped internal newsletter strategy, leading to an 80% surge in open rates and stronger staff engagement.

- Drove 60% user activation in 90 days by executing go-to-market and paid acquisition strategies. - Enhanced ROAS by 22% through precise audience targeting, bid optimization, and performance analysis. - Streamlined conversion funnels by designing high-converting landing pages and refining user flows. - Partnered cross-functionally with engineers and marketers to align growth experiments with product updates.

- Diagnosed and resolved analytics integration issues, increasing accuracy of conversion tracking by 35%. - Supported digital marketing operations by validating event triggers via GTM and API endpoint testing. - Collaborated across QA and marketing teams to ensure data fidelity for performance dashboards.

- Contributed to SME lead acquisition by supporting targeted marketing campaigns and cross-sell initiatives. - Used behavioural insights to personalize banking product recommendations, boosting conversion rates. - Strengthened client relationships by facilitating onboarding processes for 5+ high-value accounts.

- Grew eCommerce revenue by 300% over two years through data-driven Google Ads and Meta campaigns (4.2x ROAS). - Scaled traffic by 200% via SEO enhancements and inbound content marketing. - Built automated email sequences, generating 30% of monthly revenue from returning customers. - Oversaw campaign performance using GA4 and adjusted bidding strategies to lower CPA by 28%.