mariabelfort

With them, I’ve grown from a Junior to a Senior UX/UI Designer by taking on increasingly strategic and complex challenges. Throughout this journey, I’ve led projects from start to finish—connecting research, interface design, and product vision to deliver experiences that are both meaningful to users and valuable to the business. ° Main Projects: - Mercadapp: Improved the app’s usability by restructuring its information architecture, making navigation smoother and the overall experience more cohesive and intuitive—both visually and functionally. - FoundEver (HR System): Led the full UX process, including interviews, personas, journey mapping, and wireframes, to redesign the company’s internal HR platform. The result was a 90% increase in completion rates for mandatory employee documentation. - Locus Expense Control: Designed the MVP from the ground up, translating business rules and client needs into clear and efficient user flows. The solution helped streamline internal processes and improve organizational agility. - Zoe.IA: I was responsible to the development of the platform, our conversational AI assistant—from market research and strategic positioning to interface design using Material Design. This project combined technology, branding, and usability into a scalable and well-structured of a very complex product. - Riocard Mais (Anti-Fraud System): One of the most research-intensive projects I’ve led. I conducted the entire UX research and documentation process to design a fraud detection system that helped the company avoid over R$100,000 in monthly losses and significantly reduced manual work through smarter detection flows.

- Led the redesign of PlurieBR's SaaS platform, conducting extensive research to ensure enhanced usability aligned with market and user needsR - Developed the company’s website, which contributed to a significant increase in PlurieBR's sales. - Focused on a user-centered design approach, delivering solutions that elevate the client experience.

With them, I’ve grown from a Junior to a Senior UX/UI Designer by taking on increasingly strategic and complex challenges. Throughout this journey, I’ve led projects from start to finish—connecting research, interface design, and product vision to deliver experiences that are both meaningful to users and valuable to the business. ° Main Projects: - Mercadapp: Improved the app’s usability by restructuring its information architecture, making navigation smoother and the overall experience more cohesive and intuitive—both visually and functionally. - FoundEver (HR System): Led the full UX process, including interviews, personas, journey mapping, and wireframes, to redesign the company’s internal HR platform. The result was a 90% increase in completion rates for mandatory employee documentation. - Locus Expense Control: Designed the MVP from the ground up, translating business rules and client needs into clear and efficient user flows. The solution helped streamline internal processes and improve organizational agility. - Zoe.IA: I was responsible to the development of the platform, our conversational AI assistant—from market research and strategic positioning to interface design using Material Design. This project combined technology, branding, and usability into a scalable and well-structured of a very complex product. - Riocard Mais (Anti-Fraud System): One of the most research-intensive projects I’ve led. I conducted the entire UX research and documentation process to design a fraud detection system that helped the company avoid over R$100,000 in monthly losses and significantly reduced manual work through smarter detection flows.

- Led the development of the PRO platform from inception to final implementation, ensuring an exceptional user experience. -Created the company's landing page, highlighting its identity and purpose in a compelling manner. - Crafted dynamic infographics to visualize complex information in an attractive and understandable way. - Directed the full development of a mobile platform, collaborating closely with the development team for effective delivery. - Maintained constant collaboration with various teams, ensuring seamless integration between design and implementation to produce high-quality products and commercial success.

With them, I’ve grown from a Junior to a Senior UX/UI Designer by taking on increasingly strategic and complex challenges. Throughout this journey, I’ve led projects from start to finish—connecting research, interface design, and product vision to deliver experiences that are both meaningful to users and valuable to the business. ° Main Projects: - Mercadapp: Improved the app’s usability by restructuring its information architecture, making navigation smoother and the overall experience more cohesive and intuitive—both visually and functionally. - FoundEver (HR System): Led the full UX process, including interviews, personas, journey mapping, and wireframes, to redesign the company’s internal HR platform. The result was a 90% increase in completion rates for mandatory employee documentation. - Locus Expense Control: Designed the MVP from the ground up, translating business rules and client needs into clear and efficient user flows. The solution helped streamline internal processes and improve organizational agility. - Zoe.IA: I was responsible to the development of the platform, our conversational AI assistant—from market research and strategic positioning to interface design using Material Design. This project combined technology, branding, and usability into a scalable and well-structured of a very complex product. - Riocard Mais (Anti-Fraud System): One of the most research-intensive projects I’ve led. I conducted the entire UX research and documentation process to design a fraud detection system that helped the company avoid over R$100,000 in monthly losses and significantly reduced manual work through smarter detection flows.

- Worked across both digital and print design, with a strong focus on advertising and marketing campaigns. I collaborated closely with different teams to bring visual consistency and clarity to brand communications. - Frequently contributed creative ideas and agile design solutions that helped streamline internal processes and enhance campaign performance — even under tight deadlines. My work supported both day-to-day operations and larger strategic goals.