mariaxo

Designed and executed multi-platform SMM strategy for Sabai Protocol, including sub-brands Sabai Property and White Label vertical. Developed and maintained content plans tailored to different target audiences (Web3 investors, developers, agencies) across Twitter/X, Telegram, Instagram. Defined and implemented brand tone of voice and messaging across personal and corporate accounts. Led daily content production in collaboration with a team of graphic and motion designers, AI-productions. Managed content quality control and approval pipeline, ensuring high standards and brand consistency. Oversaw external collaborations with influencers and partner platforms to amplify brand presence and attract cash flow. Coordinated SMM hires and gave structured feedback to creative roles.

Defined the brand’s mission, vision, and market positioning to distinguish Solids as a premium personal buying service. Developed a comprehensive growth strategy. Conceptualized a seamless user journey, from product selection to delivery, ensuring an exceptional customer experience. Crafted creative messaging and positioning, leveraging the appeal of authentic products from official stores & trusted designers in the EU/US. Developed a dynamic strategy, adapting content and monitoring trends for real-time adjustments. Designed and optimized advertising funnels focusing on exclusivity, quality, and convenience. Created a modern, minimalistic visual identity to communicate the premium nature of Solids. Developed high-quality ad materials emphasizing exclusivity and superior service. Established key supplier and logistics partnerships for smooth sourcing and delivery.

Development of a comprehensive marketing strategy with a focus on content marketing and digital promotion. Formation of a brand strategy reflecting key values: the ideal suburban housing for families. Market research, competitor analysis, and target audience assessment. Development of a content strategy for social media and the dfd.house blog. Production of high-quality content: creatives, animations, advertising layouts, video tours of properties. Increasing engagement and audience trust through expert content: expert interviews, storytelling scripts, integrations with key real estate market leaders. Creation and optimization of advertising funnels, implementation of lead magnets and chatbots, leading to lead forms for scheduling show home viewings. Development of a remarketing strategy, personalized messaging through Telegram bots and CRM (sales department). Campaign performance analysis and strategy adjustments based on analytics.

Creating a positioning strategy for the expert in artificial intelligence. Defining key values, mission, and unique qualities of the personal brand. Content creation for social media, blogs, and other platforms. Managing communication and reputation. Participation in events to expand the network and promote the brand. Organizing and executing collaborations with major brands. Developing a PR strategy for media engagement, including interviews, publications, and public speaking. Conducting negotiations with partners and event organizers. Producing media content: video, photography, podcasts, etc. Researching the target audience and their needs. Structuring course content, format, and modules. Developing a marketing strategy for course promotion. Organizing the process of recording, editing, and publishing materials.

Developed and implemented brand concept reflecting the mission and values of the educational project. Created unique visual identity (logo, color palette, typography) and integrated brand tone of voice into communications. Designed and executed digital marketing strategy with content plans for social media and educational platforms. Produced photo and video content, including scripts for advertising and engagement campaigns. Set up and optimized Meta Ads and Google Ads campaigns, building automated sales funnels for audience growth and retention. Conducted target audience and competitor analysis, evaluated performance of campaigns, and prepared reports for stakeholders.

Developed and executed a comprehensive marketing strategy for the premium barbershop network, focusing on client retention and new customer acquisition. Defined USP and brand tone highlighting service exclusivity, barber expertise, and prestige, and implemented loyalty programs, referral campaigns, and personalized offers on social media. Designed and managed a content strategy across social media for all franchise locations, creating engaging formats such as barber stories, expert tips, and customer showcases. Produced video content, influencer collaborations, and creative brand packaging to boost online presence.

Developed and implemented comprehensive marketing and SMM strategy for Diamond Restaurant & Lounge. Conducted target audience analysis and segmentation, audited landing pages, and created brand identity and tone of voice. Designed and executed content strategy, producing high-quality creatives and post-production materials for social media, including photo and video shoots. Built a content categorization system and managed copywriting for posts and campaigns. Managed influencer marketing campaigns, setting up marketing funnels and collaborations. Set up, managed, and optimized targeted advertising campaigns across digital channels, while moderating social media pages. Oversaw promotion budgets, including outdoor advertising, and conducted analytics to evaluate campaign performance.