marika

Marika is a globally experienced Community & Brand Strategist with 6+ years of experience scaling digital ecosystems across Web3, creator economy, and emerging tech. She specializes in launching communities that actually stick — driven by emotional resonance, cultural relevance, and high-conversion playbooks. She also was head of customer success and sales for Matt Gray and Sina Port.

Blending a background in growth marketing, community operations, and brand storytelling, Marika has led campaigns that have generated over $2M in attributed revenue, built cross-platform communities in 3+ languages, and designed scalable ambassador systems that consistently drive 30–45% engagement growth.

Currently building at the intersection of community, AI, and decentralization, Marika works with DAOs, founder-led brands, and Web3 projects to:

• Launch global creator and user communities from zero → thriving
• Build community-led growth systems powered by content, culture & incentives
• Develop product-feedback loops between users, mods, and builders
• Craft high-trust onboarding & activation journeys in Notion, Skool, or Slack
• Grow retention through event programming, ambassador strategy & token-based incentives

Fluent in Japanese and English, and having scaled communities across Australia, Asia, and North America, she brings a multi-cultural lens and deeply understands the nuance of early-stage Web3 and decentralized project building.