mariorivas

As Social Media Manager for Binance, my role involved managing the social media platforms for Brazil and Argentina, creating tailored content for each country in their respective local languages and aligned with available strategies and products. My objective in this position was to generate original content aimed at enhancing engagement and brand recognition both within and beyond the cryptocurrency sector. Additionally, I was responsible for weekly reporting to the global team, sharing campaign performance and actions across various channels.

As Channel Manager for Red Bull in Brazil, I interfaced between social media content, writers for the official website, events, launches, and campaign structures for each. In order to accomplish this, I was also responsible for budget management and its allocation across each area. I monitored the performance of each campaign, tracking key metrics and conducting analyses for optimization purposes.

As Communication Coordinator for GoPro in Brazil, I worked collaboratively with the global team to enhance our communication strategies across various platforms. During my tenure, we faced significant challenges due to the onset of the pandemic, which spurred our creativity in content creation and audience engagement through social media. I played key roles in two major projects: -- GoPro HERO9 Launch: I took on a strategic role in planning and executing the online launch event. -- GoPro HERO10 Launch: I was involved in developing and implementing a dynamic web series for the GoPro HERO10 launch.

As a freelancer, I was hired by BMW Motorrad's Communication team to manage the company's social media channels. Personally, I bring considerable knowledge in the automotive sector and was able to apply this expertise to create content, participate in events, and provide real-time coverage. Over time, I shaped the brand's image on social media, bringing it closer to users by leveraging factors that resonated with them and their product interests.As a freelancer, I was hired by BMW Motorrad's Communication team to manage the company's social media channels. Personally, I bring considerable knowledge in the automotive sector and was able to apply this expertise to create content, participate in events, and provide real-time coverage. Over time, I shaped the brand's image on social media, bringing it closer to users by leveraging factors that resonated with them and their product interests. Retail, Social Media and +8 skills