mariorivas

Steer the high-level social media strategy, creative direction, and performance architecture for a diverse portfolio of global brands. This role bridges the gap between creative storytelling and data-driven growth, translating complex business objectives into high-impact, platform-specific ecosystems while cultivating an agile, high-performing creative team. Strategic Architecture: Architected and deployed tailored social media growth strategies for multiple brands, balancing brand-building creativity with performance-driven insights. Team Leadership & Mentorship: Lead, mentor, and scaled a multidisciplinary team of social media professionals, establishing optimized workflows that increased production efficiency and cross-channel quality.

As Social Media Manager for Binance, I owned the social media footprint for both Brazil and Argentina, crafting distinct, localized content strategies tailored to each market's product landscape. My mission was to push boundaries—creating original content that drove deep engagement and bridged the gap between the crypto community and mainstream audiences. I also served as the regional bridge to global leadership, tracking KPIs and reporting weekly channel performance.

As the Channel Manager for Red Bull Brazil, I orchestrated content integration across social media, the official website, events, launches, and campaign structures. I managed budget allocation across all verticals and continuously monitored performance metrics, leveraging data-driven insights to optimize campaign ROI.

As Communications Coordinator for GoPro Brazil, I collaborated with the global team to adapt and scale communication strategies through a challenging market landscape. I spearheaded creative digital and social initiatives, driving the high-profile launches of the HERO9 (partnering with Caio Castro) and HERO10 through impactful campaigns and an original branded web series. Additionally, I managed influencer relations, strategic partnerships, and performance metrics to maximize brand reach and engagement.

Brought on by BMW Motorrad’s Communications team, I blended my social media background with deep automotive expertise to manage the brand’s digital channels. Beyond day-to-day content creation and live event coverage, I focused on the long game: shaping a digital identity that felt authentic to the riding community. By speaking the audience's language and tapping into genuine product passion, I humanized the brand and built a highly engaged community.