mark42

Ceo, Coo, Business Analyst,

Founder and operator with experience building and growing ventures across hospitality, finance, and technology. I have led business planning, financial modeling, product positioning, brand development, and marketing coordination while building internal systems that support scale. My work has focused on making complex offerings understandable, creating structured go-to-market approaches, and building organizations that can grow without losing clarity or discipline.

CORE STRENGTHS

Business & Go-to-Market Planning
Brand & Messaging Development
Product Positioning Support
Financial Modeling & Budget Ownership
Marketing Coordination & Content Input
Operational Systems for Scaling
Cross-Functional Leadership
Documentation & Organizational Structure


Experience: 11 years

Yearly salary: $120,000

Hourly rate: $60

Nationality: 🇨🇦 Canada

Residency: 🇨🇦 Canada


Experience

Business Analyst & Commercial Lending Officer
CFDC-SC (Community Futures Development Corporation – Sunshine Coast)
2016 - 2021
Led credit assessment, portfolio oversight, and syndicated commercial lending within the Community Futures network. Managed a ~$6.5M commercial portfolio across ~200 SME borrowers. Achieved top lending performance in 5 of 6 years through disciplined financial analysis and portfolio oversight. Reduced loan loss rates from ~4.5% to ~2% annually through strengthened borrower due diligence and monitoring. Built a borrower risk scorecard model to evaluate sector exposure and portfolio concentration. Structured and coordinated multi-stakeholder syndicated loan arrangements across regional Community Futures offices, aligning risk-sharing and capital participation structures. Evaluated borrower business models, financial projections, and repayment capacity under stress scenarios.
Owner / Operator
Hospitality Enterprise (Multi-Site)
1994 - 2022
Scaled and operated a multi-location hospitality business with ~65 staff. Expanded operations to 4 locations while maintaining financial and operational oversight. Implemented standardized operating and financial systems across locations. Managed budgeting, forecasting, and performance monitoring across multi-site operations.

Skills

finance
growth
marketing
nft
strategy
operations
english