markbardi

Built all core marketing assets from scratch - brand identity, website, documentation - establishing the foundation for public launch. Grew X, Discord & Telegram communities from zero to 30,000+ in 4 months; managed a team of 4 across community, design, development, and content. Led pre-launch product evaluation, translating UX insights into engineering priorities.

Built a boutique Web3 development agency to $1.5M in revenue over ~3 years. Closed 10+ client projects at $150K average deal size with 4–6 month sales cycles, owning the full lifecycle: outbound, pitch, close, delivery, and client success. Hired and managed a 9-person remote development and design team across APAC.

Grew top-line revenue from $280K/mo to $715K/mo (+155%), reaching an $8.5M annual run rate. Increased SQLs 277% (35→132/mo) and MQLs 370% (75→352/mo), directly feeding sales pipeline; improved site conversion 120% (0.47%→1.01%). Owned GTM strategy, OKRs, and a $50K/mo budget; built revenue dashboards reporting to CEO. Scaled marketing team from 3 to 20 direct reports; grew social following 56x and organic traffic 13x.

Acquired 225K community members, 100K email subscribers, and 1,100 masternodes through paid and organic funnels. Managed a $100K/mo paid acquisition budget across 10+ crypto platforms with authority to scale. Developed GTM strategy for Gen 3 smart contract launch and led PR efforts.

Acquired 4,000+ merchants processing $14M+ and 12,000+ wallet users. Built GTM strategy, led a 3-person team, and ran the growth experimentation process.

Built Meta-ads lead gen funnel acquiring high-net-worth crypto investing clients. Developed crypto investing education program; that generated positive portfolio ROI.

Established the Customer Support department for 45,000+ customers: hired/trained 2 reps, built KPIs, SLAs, and tooling (Intercom). Achieved 89 CSAT, 70 NPS, <3 min first response time, and 98% resolution rate.

Raised $250K from angel investors in the United States and New Zealand. Built and executed the GTM strategy that acquired 12,000+ MAUs; earned press in Lonely Planet, Tnooz, and Travel Massive. Recruited the founding 4-person team and managed 5+ marketing vendors across geographies.

Expanded retail assets under management from $5M to $45M (9x). Executed $100M+ in purchases on behalf of institutional clients. Grew active retail customer base 3.5x (1,300→4,600); raised average account balance from $3,900 to $9,500 and repeat deposits from 2 to 6. Created a premium account service for high-net-worth individuals; trained and managed 3 reps at the Suva, Fiji call center.

Ranked #1 in company sales competition - activated ~20% of clients in first month. Raised $15M from retail and institutional clients; promoted into LC Advisors serving high-net-worth and institutional accounts. Built out the Investor Services department to handle 40,000+ clients.