Empowering Web3 Ventures & Shaping The Decentralized Future Through Strategic Marketing
Back in 2013, I found myself standing at a crossroads.
A salesman position in a local PC shop was decent, but it just didn't feel right.
I guess I was born for something different, something more vibrant.
I made a bold decision to leave behind my full-time job and start my journey into the unknown.
I leaped into the world of marketing, getting an internship at one of Serbia's largest PR agencies at the time.
My family thought I was crazy for sure, but they stood by me for that I was grateful.
Those initial three months of the internship were a turbulent NGL!
It was a challenging time, but I felt like I had finally found my spot.
As the internship ended, hard work paid off, and I secured a job as a community coordinator.
In the blink of an eye, I found myself working with giants like Coca-Cola, Fiat, Toshiba, and many others.
It was an incredible opportunity.
A year later, I was promoted to the role of community manager.
It was an honor, especially considering that back in 2013, Facebook's ad interface was basic, and the Business Suite hadn't even made its way to development.
Over the next seven years in the world of WEB2 marketing, I ventured deep into every marketing corner working with 300+ startups from different industries through agency work.
From marketing strategy, branding, content writing, and copywriting to SEO, design, and video production along with organizing live events.
What a time to be alive!
But by 2017, I felt a calling once more for something more exciting yet familiar — a transition into the world of Web3 seemed nice. What a concept!
I underestimated this transition, thinking that marketing principles remained the same.
I soon discovered that the approach to the Web3 community and the array of tools at our disposal were completely different.
It was a leap into the unknown, and I couldn't have been happier.
My journey into the world of Web3 officially began in 2017, when I joined a Web3 startup gearing up for an ICO.
I found myself in almost every blockchain discussion on the BTC talk forum, Reddit, Discord, and Twitter.
The startup successfully raised $30M in funds, but project was sold soon after.
Oh boy, what to do, but move on...
Armed with this experience, I embarked carefully on yet another role, this time as the Head of Marketing for a WEB3 startup called VenueOne, built on the Algorand blockchain.
Algorand is a small layer2 solution compared to others, but it has an awesome community.
Partnerships were easy, making cross-marketing efforts seamless.
I was there from the very start, helping with branding, strategy, research, personas, and everything that was required.
After the mainnet launch, I decided to embark on another journey.
Solana seemed like a very promising blockchain solution and I wanted to be a part of it.
My wallet was full of different NFT collections from Solana.
My next adventure led me to Unique VC, where I dived into the world of investing and fundraising, empowered by Solana and blockchain technology.
Learning tech was a challenge, but after three months of intensive study, I was fully equipped to lead the department once more.
Managing two marketing teams of ten members, we forged big partnerships through cross-promotions, and Twitter spaces which led to onboarding new users.
One of our favorite partners was Solana Monkey Business.
Half of our team already owned SMBs, so it was a great way to connect both projects.
Collab didn't stop there. They became our design partner where we created custom investing solutions for the whole SMB venture.
And now, I am eagerly awaiting the next thrilling adventure that awaits me in this crazy world of Web3.
P.s. I hope that I made my introduction somewhat interesting to read.
Experience: 10 years
Yearly salary: $55,000
Hourly rate: $75
Nationality: 🇷🇸 Serbia
Residency: 🇷🇸 Serbia
|2013 - 2015||WEB2 Community Coordinator||Represent Communications|
|2015 - 2016||WEB2 Digital Communications Specialist||Doncafe Professional Espresso|
|2016 - 2021||WEB2 Facebook Paid Ads specialist - Freelance||Upwork|
|2019 - 2021||WEB3 Marketing Manager||Coin Up | ICO Project|
|2021 - 2022||WEB3 Head of Marketing||Venue One | AlgorandVenue One | Algorand|
|2022 - 2023||WEB3 Head of Marketing||Unique.vc | Solana|