marwinmanuel

Formulated and tested brand hypotheses, refining brand positioning and messaging for maximum impact. • Conducted extensive market research, gathering and interpreting data to inform strategic decision-making.

Implemented cost-saving measures resulting in a 30% reduction in COGS, contributing to overall profitability. • Led the end-to-end product development lifecycle, from conceptualization to launch, collaborating with cross-functional teams to ensure product excellence. • Identified and onboarded strategic vendors through a rigorous selection process, negotiating favorable terms to optimize cost-effectiveness and product quality • Formulated and executed marketing plans, leveraging market research insights to drive brand visibility and achieve sales targets. • Developed and executed KOL briefs, fostering strategic partnerships with influencers to amplify brand reach and engagement within the target audience. • Conducted thorough market research to identify trends, consumer preferences, and competitive landscapes, providing valuable insights for informed decision-making.