mastercloud

Defined target audience and developed global UA/GTM strategies, driving a 300% increase in player acquisition and growing the game's community from 0 to 100k+ users within one year. Designed and managed global KOL promotion initiatives, onboarding 50+ affiliated KOLs and increasing campaign ROI by 35% through optimized influencer collaborations. Executed high-impact omni-market advertising campaigns, including MCN partnerships and media buying with 12 providers, achieving a 25% reduction in CPI. Led PR and brand promotion efforts, securing 50+ media publications and increasing brand awareness by 40% across key target markets. Planned and hosted offline events, including 5+ meet-ups, game presentations, and industry conferences, strengthening industry presence and community engagement. Organized and managed online events via Discord, Telegram, and industry PR events (WEB3, AMAs, AIRDROPs), resulting in a 50% growth in active community engagement. Implemented social media growth strategies, scaling Discord to 75k+ members, Telegram to 110k+, and Twitter to 100k+ followers within one year. Optimized product features based on user feedback, implementing changes that increased user retention by 20% and improved store ratings by 0.5+ stars. Developed and executed EDM marketing strategies, growing the newsletter subscriber base from 0 to 22k+ and increasing open rates by 30%. Expanded the Guilds partner program from 0 to 80+ partners, leading to a 15% boost in organic user acquisition. Managed App Store & Google Play analytics and ASO, improving keyword rankings and increasing app visibility by 40%. Implemented UX/QoL improvements, reducing churn rate by 15% and increasing average session duration by 10%. Conducted A/B testing across multiple channels (EDM, websites, app stores, ad campaigns), improving CTR by 20% and conversion rates by 15%.

Developed and executed global UA strategies, managing a $2M annual budget, optimizing distribution, analysis, and execution, driving a 35% increase in player acquisition within one year. Designed and implemented growth strategies, leading 10+ large-scale marketing campaigns, resulting in a 20% increase in active user retention. Negotiated and managed partnerships with 15+ third-party vendors, securing cost-efficient ad placements that improved ROAS by 25%. Spearheaded branding initiatives, overseeing content creation, visual identity development, and news writing, boosting brand awareness by 40% across target markets. Optimized multi-channel marketing efforts, increasing conversion rates by 30% across paid ads, influencer collaborations, and organic reach. Conducted market research and competitive analysis, refining user segmentation and positioning strategies, leading to a 15% increase in player LTV. Led and mentored a team of 2 junior marketers, improving workflow efficiency and ensuring the successful execution of projects. Assisted in IP negotiations and licensing, securing 2+ high-profile collaborations, increasing engagement and revenue. Applied OKR and AGILE methodologies, improving team productivity and reducing campaign execution time by 20%. Executed social media strategies across Twitter, Facebook, Instagram, TikTok, Reddit, and Discord, increasing community engagement by 50% and growing follower count by 150k+ in 12 months.

Managed 35+ KOLs worldwide, increasing influencer-driven traffic by 45% and reducing CPI by 30%. Led social media strategy, growing accounts to 50k+ followers and boosting engagement by 35%. Executed 10+ global campaigns, increasing DAU by 25% and community engagement by 40%. Collaborated with game dev and art teams, aligning marketing with product features, driving a 20% adoption rate increase. Launched a content creator program, onboarding 100+ creators and generating 2M+ organic video views. Optimized ad creatives, improving CTR by 15% and ROAS by 30% across paid channels. Secured 2+ IP/music collaborations, driving a 10% revenue increase. Refined user acquisition and retention strategies, bringing in 500k+ players and reducing churn by 12%. Built esports and championship partnerships, increasing brand visibility and competitive engagement.

Supervised daily business operations, covering customer service, social media management, and KOL content execution to maintain brand consistency. Designed and coordinated update release strategies, ensuring smooth implementation across all platforms. Collected and interpreted market data, user feedback, and competitor insights, providing actionable recommendations for growth. Outlined and deployed public relations initiatives, strengthening the company’s presence in industry media. Facilitated the expansion into overseas markets, establishing new partnerships to enhance global visibility. Directed localization efforts, ensuring accurate translation and cultural adaptation of content for French-speaking audiences. Conceived and launched in-game activations and social media campaigns, driving higher player retention and engagement.

Formulated and executed the company’s global brand identity strategy, ensuring alignment with long-term marketing objectives. Contributed to developing corporate marketing assets, and refining brand messaging across multiple touchpoints. Orchestrated event planning and coordination, liaising with vendors, agencies, and external partners to optimize execution. Strengthened client relations by producing business development materials, such as case studies and campaign reports. Cultivated media relationships and strategic alliances, increasing brand exposure through targeted collaborations. Customized user acquisition plans, integrating content creation and community-building initiatives to drive audience growth. Supervised paid media strategies, overseeing campaigns across Google Ads, Facebook Ads, YouTube Ads, and SEO to maximize reach and efficiency. Designed and refined email marketing campaigns, improving audience engagement and retention through targeted EDM strategies.