mattehz

Senior SEO Strategist with 7+ years driving organic growth through data-driven strategies, cross-functional collaboration, and team leadership. I manage a team of 4 SEO specialists and have personally handling 250+ local healthcare and trade campaigns, as well as a handful of large eCom companies, delivering measurable ROI and sustainable organic traffic growth. Team Leadership & Strategic Management: Lead and mentor a team of 4 SEO specialists, ensuring quality delivery and professional development across all client campaigns. Develop comprehensive SEO roadmaps tailored to each client's industry, growth objectives, and competitive landscape. Own end-to-end SEO strategy from discovery and concept development through team execution and performance optimisation. Identify high-impact opportunities for both short and long-term organic growth through extensive keyword research, competitor analysis, and content gap identification. Technical SEO Expertise: Direct technical SEO audits and implementations, collaborating with development teams to prioritise and execute improvements for site health, indexing, speed, and mobile responsiveness. Train team members and stakeholders on technical SEO best practices. Proficient with industry-leading tools including Ahrefs, SEMRush, Screaming Frog, Google Analytics, Google Search Console, and SurferSEO to audit, analyse, and derive actionable insights from search and website data. Content Strategy & Execution: Design and execute content marketing strategies that build authority and expertise in competitive and restricted sectors (health, finance). Guide team in conducting comprehensive content gap analysis and overseeing content planning, creation, and optimisation to drive targeted, loyal traffic. Coordinate with cross-functional teams including content creators, designers, and developers to ensure alignment with organic growth objectives. Performance & Analytics: Implement detailed conversion tracking and analytics frameworks, continuously monitoring search terms, rankings, and performance metrics across all team campaigns. Translate complex SEO concepts into clear, actionable insights for both team members and stakeholders. Adapt strategies based on algorithm changes and industry trends to maintain and improve organic visibility. Cross-functional Collaboration: Partner with product managers, developers, and marketing teams to balance user experience with search engine optimisation. Manage external agencies and vendors while coordinating internal team resources. Maintain ongoing stakeholder communication through progress reports, strategic recommendations, and ROI analysis.

SEO Fundamentals & Learning: Support keyword research and competitor analysis projects, gaining proficiency in identifying ranking opportunities and content optimisation needs. Assist with on-page SEO tasks including content optimisation, meta data improvements, and basic technical implementations. Learn to use essential SEO tools including Ahrefs, SEMRush, Google Analytics, and Google Search Console under mentorship. Content & Technical Support: Contribute to content planning and optimisation efforts, assisting with content gap analysis and basic SEO copywriting. Support technical SEO audits by identifying crawl issues, site speed problems, and mobile responsiveness concerns. Help implement recommended technical improvements in collaboration with development teams. Analytics & Reporting: Assist with conversion tracking setup and performance monitoring across client campaigns. Learn to analyse search rankings, traffic patterns, and user behavior data to support strategy development. Contribute to client reporting by gathering performance metrics and preparing progress updates. Collaboration & Growth: Work closely with senior team members to understand SEO strategy development and execution. Support cross-functional projects with content creators and developers. Continuously learn about algorithm changes and industry trends while building practical SEO experience across multiple client verticals.

Provided day-to-day support to the Client Services team, ensuring seamless execution of client projects. Managed internal project management tasks, including resource booking, project planning and estimating costs. Collaborated with cross-functional teams to align project scopes, deadlines and budgets. Assisted in creating project documentation and status reports, keeping stakeholders informed of progress. Contributed to the continuous improvement of processes and best practices in project management, fostering a high-quality service delivery environment.