maxbush

Web 3 Growth + Marketing

Blockchain / web3 marketing specialist focused on Growth. Over 5 years experience and connections in the web3 industry. Specialist knowledge in the finance, gaming / entertainment and NFT categories. Available for full or part time work / contracts. 


Experience: 11 years

Yearly salary: $130,000

Hourly rate: $100

Nationality: 🇬🇧 United Kingdom

Residency: 🇬🇧 United Kingdom


Experience

Marketing & Growth Lead
Quant(QNT)-Blockchain
2023 - 2024
B2B leads and developer registrations (finance industry). Reports and dashboards for distribution to senior management. Developer(trialregistrations)andenterpriselevelleadsincreasedby342%. Launch all paid channels, SEO, Affiliate Marketing, Partnerships and other lead generation routes. Email marketing and landing page optimisation for lead qualification. DesignandstrategyforpaidB2BSaaSandPaaSadvertisingcampaignsonLinkedIn andGoogle.
Global Head of Growth
CultWines-Blockchain
2021 - 2021
Launch,promotionandsaleoffirsteverfinewineNFTonOpenSeafor110kUSDC. Acquisition marketing strategies with a focus on strategic thinking. B2B Marketing Strategies - LinkedIn and Google Campaign Management. Web3marketingofNFTlisting-https://opensea.io/collection/cultwines. 50k GBP monthly online spend allocation across global markets, with attention to metrics and record tracking. TargetAudience Profiles built with ICP development. Collaboration with the CRM Manager and Sales Teams to provide comprehensive analysis and insights. Alignment of processes and structures across six global markets through relationship-building and effective vendor management.
Growth Lead + Developer Partnerships
Pink.gg/AtomicHub-Blockchain
2021 - 2023
The most transacted NFT Marketplace in the gaming space - AtomicHub. Generated pipeline of key business leads and partnerships for games and IP/brands. Increaseduseronboarding/walletopeningby43.76%. Working on partnerships and marketing of native SDK usage from Unity to the blockchain (B2B & B2B2C). Forgedallianceswith15+blockchaincompanies,guilds,andblockproducers; negotiatedandimplementedamutuallybeneficialpartnershipagreementthatledto a20%increaseincommunityacquisition. Consulted on moving existing IPs from web 2 to web 3. Marketing of On and Off-Ramp payment solutions through a partnership with MoonPay. Business Development focused on expanding markets (LATAM,APAC, etc.). Implementation of growth initiatives to drive B2B and B2C acquisition.
VP - Digital Marketing
MetLife
2019 - 2021
Marketing team leadership across the region. Improved quality Lead Generation in allAsia markets. BusinessleadsintoMetLifeIndiascaled30%+. Established data driven and ROI positive structure. Drive Digital Marketing B2B & D2C customer acquisition projects. Grewleads366%,ConversiontoSalesby407%whilstincreasingANPandreducing CostPerQualifiedLeadby97%. Driving conversions and meeting sales goals through paid media. Collaborate with leadership and regional CMOs to define business strategies.
Studio Director
D-EdgeHospitalitySolutions(AccorHotelsGroup)
2017 - 2019
Management of theAsiaWeb Studio including Project Managers, Developers, and Marketing Team. Pitch to, won and delivered 8 major projects for the largest hotel groups inAsia. Ownershipfortheoveralldeliveryofclientprojects,directbookingincreaseby72% andupsellingimprovementsthroughbothwebandmobilechannels. Budget management for theAsian studio.
Senior Director / Founder
CollinsonGroup
2011 - 2017
Founder at TheAffiliate Gateway. Business expansion and strategy inAPAC and EMEA. 100k+ of transactions, insurance policies/leads and users acquisition. Doubledclientrevenuetargetsto$75m+SGD. Team Leadership and high performance culture (team of 15). B2B & B2B2C marketing.

Skills

affiliate
blockchain
business-development
cmo
digital-marketing
email-marketing
growth-marketing
head-of-marketing
marketing-lead
marketing-specialist
marketing-strategist
partnership
unity
vp-of-marketing
web3
marketing
english