Daniel is a digital marketing professional with more than six years of experience in leading and executing marketing campaigns and strategies for various online platforms and brands. He has a proven track record of driving growth, innovation, and customer engagement in the on-demand home services industry, as well as managing partnerships and optimizing marketing processes and outcomes.
As the former Category Head at JD.ID, Indonesia's leading e-commerce platform, Daniel was responsible for developing and delivering highly relevant product packages and promotions for JD users, using the latest in-app marketing channels and data analytics. He also worked closely with partners and category teams to create curated and personalized products and services, and to plan and execute marketing programs and campaigns within the budget. Daniel is passionate about exploring the marketing world and staying up to date with the current trends and best practices. He holds multiple certifications from Google Digital Academy and is always eager to learn and grow. Daniel is a strategic thinker and a problem solver who thrives on connecting the dots and creating comprehensive stories for scalable impacts.
Experience: 7 years
Yearly salary: $60,000
Hourly rate: $40
Nationality: 🇮🇩 Indonesia
Residency: 🇮🇩 Indonesia
Experience
HeadofCategory//Marketing&PartnershipProgram
JD.ID (PT. Ritel Bersama Nasional) 2021 - 2023
Working with the category team in performing: • Drive JD.ID to grow On-Demand Home Services industry within the platform • Plan, develop & execute marketing program / campaign and manage marketing budget related to category development & campaign efforts. • Develop and deliver highly relevant product package, promotion for JD user in real time, using the latest in-app marketing channels to increase engagement and conversion. • Managing partners and working closely to create curated and personalized product to JD users. • Optimize marketing processes and integrate across the digital marketing channels in order to maximize the opportunities of data, analytics and marketing outcomes. • Execute daily marketing activities, such as marketing planning, re-defining customer journey, and meeting industry marketing services & other categories in company. • Develop & analyze revenue optimization opportunity. Product positioning, market research, and user research • Work closely with other categories on creating new program collaboration to drive JD.ID strategic agenda ACHIEVEMENT • Significantly increase Page and User View for responsible category • 3-5x monthly GMV by initiating internal and external collaboration • Significantly increase conversion rate for responsible category • Boost category presence through in app marketing • Initiate new programs that connect between category
Digital Marketing & Partnership Manager
Bounce Street Asia (PT. Rekreasi Keluarga Indonesia) 2018 - 2021
Develop and execute marketing program/campaign and manage marketing budget related to overall brand development efforts. Develop and deliver highly relevant consumer experiences in real-time, using the latest marketing channels to increase awareness, engagement, sales, and profits. Optimize marketing processes and integrate across the digital marketing channels to maximize the opportunities for data, analytics, and marketing outcomes.
Business Development
Black Stone Agency 2017 - 2017
Working with business development & partnership team in performing: • Digital Marketing activities (from strategic planning into execution) and maintain the activities by utilizing various digital marketing tools • Proposed partner marketing plan exploration that is that meet with the brand objectives • Developed and lead digital campaigns in line with the marketing campaign idea • Operated and executed digital ads (adwords, fb ads, ig ads, gdn, etc) • Designed and managed different types of analysis (i.e. marketing data, timeline, moodboard) and dashboards by utilizing data from the results of digital marketing activities • Established and managed new & existing client relationships with objectives and consumers
Skills
community-manager
digital-marketing
ecommerce
marketing-strategist
social-media
strategy
marketing