mayukh1988

Lead end-to-end marketing for a peer-to-peer cricket prediction market exchange (Arbitrum/USDC), targeting cricket-focused diaspora across UAE, UK, US, Canada, Singapore, and Australia. Distribution & growth: Built multi-channel distribution across alternative Android stores (Aptoide, APKPure, Galaxy Store), Blockchain-Ads, and organic community channels, bypassing Play Store restrictions. Community & influencer: Developed Telegram bot (@TipRun_markets_bot), cricket-Twitter micro-influencer reciprocal shoutout network, X Spaces during marquee matches, and reply-thread seeding strategy. Analytics & attribution: Implemented PostHog analytics with full event dictionary and GTM architecture. Diagnosed and resolved a persistent 75–89% funnel drop-off at market selection step. Content & SEO: Produced 20+ blog posts optimised for AI-visibility (GEO) and traditional SEO with FAQPage JSON-LD. Conducted technical SEO audit across three domains, fixing sitemap cross-references and domain authority fragmentation. Managed affiliate fraud detection: audited partner dataset, identified 65.8% fraud rate, and produced suppression lists. Flagged and contained suspicious traffic source (PropellerAds).

Owned full-funnel growth for India’s leading crypto investment platform: acquisition, activation, trading frequency, and dormant user reactivation across spot and futures products. Gamification & incentives: Designed leaderboard, tiered reward, and loyalty programs with ROI tracking per rupee spent, increasing weekly active traders. Lifecycle (CleverTap): Built cohort-based retention campaigns segmented by user stage (new, repeat, dormant), reducing churn by 15% and lifting LTV by 20%. Experimentation: Ran continuous A/B experiments on onboarding flows, CRM journeys, and conversion funnels, shipping learnings in weekly cycles. Community & content: Drove Telegram/Discord community growth, influencer partnerships, and content-driven education initiatives for futures trading adoption.

Owned full marketing P&L. Delivered 50% increase in user acquisition and 30% increase in trading volume within six months. Launched native token: 5X token price increase and 20% liquidity boost in Q1. Managed 10M+ impressions through influencer partnerships. Cross-channel (B2C + B2B): Built organic-first strategy (SEO, SEM, content, influencers) driving 40% organic traffic growth. Orchestrated global bounty program generating 100,000+ wallet sign-ups. Community building: Developed Telegram, Twitter, and Discord growth strategy: 50% increase in engagement rates. Ran referral and affiliate programs delivering 15% user growth with 10% CAC reduction.

Consulted across four consumer fintech platforms (B2B and B2C), designing multi-channel growth campaigns that increased user acquisition by up to 40%. Behavioural segmentation: Used transactional data to deploy targeted outreach via CleverTap and MoEngage — 25% conversion lift with measurable CAC reduction. Lifecycle marketing: Built end-to-end CLM journeys (onboarding → activation → retention → reactivation), improving funnel efficiency by 20%. Led A/B testing on messaging, product features, and user journeys across mobile and web. Managed influencer collaborations and strategic partnerships.

Scaled user base from 1M to 12M in under 12 months through Google Ads, Meta Ads, programmatic, referral, and influencer channels. Budget ownership: Managed $3–5M monthly budget across branding, performance, and remarketing. Every campaign measured against CAC, LTV, and payback period. Total budgets exceeded INR 500M. Event-driven acquisition: Executed campaigns around IPL, T20 World Cup, and ICC Test Matches, identifying high-intent cultural moments to maximise conversion at scale. Segmentation & ABM: Implemented cohort-level customer segmentation and account-based targeting for institutional and HNI segments, improving response rates and reducing wasted spend. Gamification: Led leaderboard, price alert, and reward campaigns (incl. ‘Buy Bitcoin With Just Rs 100’) focused on engagement and repeat transactions. Team building: Built and managed the performance marketing team from 3 to 30 members. Established experiment prioritisation, budget allocation frameworks, and weekly performance reviews.

Owned digital marketing strategy (SEO/SEM, email, social, display) for a genomics startup. Optimised budget allocation using campaign-level performance data. Built optimised landing pages and conversion funnels, improving lead-to-customer conversion rates.

B2B lead generation & ABM: Led dedicated lead generation and account-based campaigns for SAP Labs across Middle East, Southeast Asia, North America, and India. Set up funnel tracking with visitor insights, lead quality scoring, and marketing automation to measure and improve conversion at each stage.

B2B growth: Led customer acquisition strategy across search, social, display, remarketing, and affiliates. Grew online business 3X year-over-year, generating $3M+ in revenue through paid, owned, and earned media. Built the internal digital marketing and analytics team from scratch. Established the function and managed external agency relationships.